Designing Logos by Jack Gersheimer
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Designing Logos
By Jack Gersheimer

Designing Logos

By (author) See other recent books by Jack Gersheimer
Format: Paperback

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Designing Logos by Jack Gersheimer

Book Description

How to design great logos, step by step by step. * Lavishly illustrated with 750 color images * How-tos, case studies, and detailed analysis of well-known logos What makes a logo good? What makes it bad? What makes it great? The entire process of logo design is examined, from the initial client interview to brainstorming, from first presentation to delivery of the final standards manual. Through 750 color illustrations, classic logos are analyzed, and readers will learn a thirteen-point system for measuring the effectiveness of any logo. Learn about the uses of positive and negative space, balance, color, and typography; follow intriguing case studies; discover how to make effective presentations to clients. Designers, marketing and branding specialists, educators, and students everywhere need this definitive guide to creating great logos.

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Book Details

ISBN: 9781581156492
ISBN-10: 1581156499
Format: Paperback
(254mm x 216mm x 15mm)
Pages: 224
Imprint: Allworth Press,U.S.
Publisher: Allworth Press,U.S.
Publish Date: 1-Aug-2008
Country of Publication: United States


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