Designing Messages for Development Communication
An Audience Participation-Based Approach
By (author) Bella Mody
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Designing Messages for Development Communication by Bella Mody
Book DescriptionThis accessible and pragmatic handbook focuses on the problems of designing audience responsive messages in the Third World. It takes the media producer step-by-step through an audience research-based methodology to bridge the cultural and informational distance between senders and receivers. Bella Mody firstly examines the origins and nature of media use in national development over the last thirty years. She then presents guidelines for information collection, ways of presenting the goal of communication and on methods of testing early drafts of the message to ensure that the needs of the target audience have been accurately assessed.
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Book DetailsISBN: 9780803991064
(230mm x mm x mm)
Imprint: SAGE Publications Inc
Publisher: SAGE Publications Inc
Publish Date: 18-Dec-1991
Country of Publication: United States
Books By Author Bella Mody
International and Development Communication, Paperback (June 2003)
Useful for students and lecturers of communications studies, this book includes chapters from the "Handbook of International and Intercultural Communication, Second Edition" relating to the structure and growth of cross-cultural and intercultural communication.
Handbook of International and Intercultural Communication, Hardback (October 2001)» View all books by Bella Mody
In bringing together the contributions of forty-two accomplished scholars to create the Second Edition of the Handbook of International and Intercultural Communication, William B Gudykunst and Bella Mody summarize the state-of-the-art in international, cultural and developmental communication and set the agenda for future research.
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Author Biography - Bella Mody
Bella Mody (Ph.D., Gujarat University; M.A., University of Pennsylvania; B.A. Ranchi University) served as chair of the International and Development Communication Division of ICA from 1999 to 2001 and is a consultant to international and nongovernmental organizations. Her research interests include international media, communication technology application in developing countries, and gender, ethnicity, and class.
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