Designing Messages for Development Communication by Bella Mody
Look inside with Google Book Preview
Designing Messages for Development Communication
By Bella Mody

Designing Messages for Development Communication

An Audience Participation-Based Approach

By (author) See other recent books by Bella Mody
Format: Paperback

Normal Price: $37.95
Your Price: $34.16 AUD, inc. GST
Shipping: $7.95 per order
You Save: $3.80! (10% off normal price)
Plus...earn $1.71 in Boomerang Bucks
Availability: Available Available, ships in 7-10 days



Designing Messages for Development Communication by Bella Mody

Book Description

This accessible and pragmatic handbook focuses on the problems of designing audience responsive messages in the Third World. It takes the media producer step-by-step through an audience research-based methodology to bridge the cultural and informational distance between senders and receivers. Bella Mody firstly examines the origins and nature of media use in national development over the last thirty years. She then presents guidelines for information collection, ways of presenting the goal of communication and on methods of testing early drafts of the message to ensure that the needs of the target audience have been accurately assessed.

Buy Designing Messages for Development Communication book by Bella Mody from Australia's Online Bookstore, Boomerang Books.


Book Details

ISBN: 9780803991064
ISBN-10: 0803991061
Format: Paperback
(230mm x mm x mm)
Pages: 212
Imprint: SAGE Publications Inc
Publisher: SAGE Publications Inc
Publish Date: 18-Dec-1991
Country of Publication: United States

Other Editions...


Books By Author Bella Mody

International and Development Communication by Bella Mody International and Development Communication, Paperback (June 2003)

Useful for students and lecturers of communications studies, this book includes chapters from the "Handbook of International and Intercultural Communication, Second Edition" relating to the structure and growth of cross-cultural and intercultural communication.

Handbook of International and Intercultural Communication by Bella Mody Handbook of International and Intercultural Communication, Hardback (October 2001)

In bringing together the contributions of forty-two accomplished scholars to create the Second Edition of the Handbook of International and Intercultural Communication, William B Gudykunst and Bella Mody summarize the state-of-the-art in international, cultural and developmental communication and set the agenda for future research.

» View all books by Bella Mody

Reviews

» Have you read this book? We'd like to know what you think about it - write a review about Designing Messages for Development Communication book by Bella Mody and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write a book review


Author Biography - Bella Mody

Bella Mody (Ph.D., Gujarat University; M.A., University of Pennsylvania; B.A. Ranchi University) served as chair of the International and Development Communication Division of ICA from 1999 to 2001 and is a consultant to international and nongovernmental organizations. Her research interests include international media, communication technology application in developing countries, and gender, ethnicity, and class.

Boomerang Bucks close

For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.

Recent books by Bella Mody close
International and Development Communication by Bella Mody
Handbook of International and Intercultural Communication by Bella Mody
»
BoomerangBooks.com.au close