Designing for Growth
A Design Thinking Toolkit for Managers
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Designing for Growth by Jeanne Liedtka
Book DescriptionJeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.
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Book DetailsISBN: 9780231158381
Classification: Business innovation , Industrial / commercial art & design , Business communication & presentation
Format: Hardback (216mm x 216mm x 23mm)
Imprint: Columbia University Press
Publisher: Columbia University Press
Publish Date: 21-Jun-2011
Country of Publication: United States
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This book will help every executive deliver the organic growth that is demanded of them by investors and C-Suite executives. It will help managers at every level unleash the corporate creativity lying dormant with the organization.
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Author Biography - Jeanne Liedtka
Jeanne Liedtka is a professor at the Darden Graduate School of Business Administration, University of Virginia. Formerly the executive director of its Batten Institute, a foundation established to develop thought leadership in the fields of entrepreneurship and corporate innovation, she has also served as chief learning officer for the United Technologies Corporation (UTC) and as associate dean of the MBA program at Darden. Tim Ogilvie is CEO of Peer Insight, an innovation strategy consultancy, where he has pioneered contributions to the emerging disciplines of service innovation, customer experience design, and business model exploration. His clients include AARP, Bank of America, Diebold, GE, Hallmark, Hewlett-Packard, Procter & Gamble, Starwood Hotels, and The Hartford.
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