Designing for Growth by Jeanne Liedtka
Look inside with Google Book Preview
Designing for Growth
By Jeanne Liedtka

Designing for Growth

A Design Thinking Toolkit for Managers

By (author) See other recent books by Jeanne Liedtka See other recent books by Tim Ogilvie
Format: Hardback

Normal Price: $48.94
Your Price: $44.04 AUD, inc. GST
Shipping: $6.95 per order
You Save: $4.89! (10% off normal price)
Plus...earn $2.20 in Boomerang Bucks
Availability: Available Available, ships in 10-12 days



Designing for Growth by Jeanne Liedtka

Book Description

Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.

Buy Designing for Growth book by Jeanne Liedtka from Australia's Online Bookstore, Boomerang Books.


Book Details

ISBN: 9780231158381
ISBN-10: 0231158386
Classification: Business innovation , Industrial / commercial art & design , Business communication & presentation
Format: Hardback (216mm x 216mm x 23mm)
Pages: 248
Imprint: Columbia University Press
Publisher: Columbia University Press
Publish Date: 21-Jun-2011
Country of Publication: United States

You might also like...

Overfished Ocean Strategy by Nadya Zhexembayeva Overfished Ocean Strategy by Nadya Zhexembayeva

We are living amidst a remarkable transformation. The linear, throwaway economy of today - in which we extract resources, create products, use them, and throw them away like a cheap plastic fork - is rapidly coming to a close. This book offers five essential principles for developing products and services for this new reality.

Lean Enterprise by Trevor Owens Lean Enterprise by Trevor Owens

Discover the methods of lean startups that can revolutionize large organizations and their products Even in a tough economic climate, the startup business community has found a way to create innovative, game-changing products in shockingly short timeframes.

Oxford Handbook of Innovation Management by Mark Dodgson Oxford Handbook of Innovation Management by Mark Dodgson

While innovation is widely recognized as being critical to organizational success and the well-being of societies, it requires careful management to ensure that innovation processes have the best possible impact. This volume provides a wide range of perspectives on the nature of innovation management and its influences.

Big Bang Disruption by Larry Downes Big Bang Disruption by Larry Downes

Looks at how quick-to-market innovations are killing established industries.

» View more books like these...

Books By Author Jeanne Liedtka

Catalyst by Jeanne Liedtka Catalyst, Hardback (September 2011)

This book will help every executive deliver the organic growth that is demanded of them by investors and C-Suite executives. It will help managers at every level unleash the corporate creativity lying dormant with the organization.

» View all books by Jeanne Liedtka

Reviews

» Have you read this book? We'd like to know what you think about it - write a review about Designing for Growth book by Jeanne Liedtka and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write a book review


Author Biography - Jeanne Liedtka

Jeanne Liedtka is a professor at the Darden Graduate School of Business Administration, University of Virginia. Formerly the executive director of its Batten Institute, a foundation established to develop thought leadership in the fields of entrepreneurship and corporate innovation, she has also served as chief learning officer for the United Technologies Corporation (UTC) and as associate dean of the MBA program at Darden. Tim Ogilvie is CEO of Peer Insight, an innovation strategy consultancy, where he has pioneered contributions to the emerging disciplines of service innovation, customer experience design, and business model exploration. His clients include AARP, Bank of America, Diebold, GE, Hallmark, Hewlett-Packard, Procter & Gamble, Starwood Hotels, and The Hartford.

Boomerang Bucks close

For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.

Recent books by Jeanne Liedtka close
Designing for Growth Field Book by Jeanne Liedtka
Solving Problems with Design Thinking by Jeanne Liedtka
Catalyst by Jeanne Liedtka
»
Recent books by Tim Ogilvie close
Designing for Growth Field Book by Tim Ogilvie
Designing for Growth by Tim Ogilvie
»
BoomerangBooks.com.au close