Developing a Creative and Innovative Integrated Marketing Communication Plan
By (author) James R. Ogden
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Developing a Creative and Innovative Integrated Marketing Communication Plan by James R. Ogden
Book DescriptionWritten from a managerial point of view, this work covers all major areas. It should increases the student's ability to learn the material through a flow-chart or how-to diagram.
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Book DetailsISBN: 9780137783335
(265mm x 203mm x 10mm)
Imprint: Prentice Hall
Publisher: Pearson Education (US)
Publish Date: 20-Apr-1998
Country of Publication: United States
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