Developing a Market Orientation by Rohit Deshpande
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Developing a Market Orientation
By Rohit Deshpande

Developing a Market Orientation

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Format: Paperback

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Developing a Market Orientation by Rohit Deshpande

Book Description

The Marketing Service Institute has a 38 years history of funding high-profile scholarly research on topics that have managerial significance. MSI's pioneering work on developing a market orientation' has only been available as a series of working papers, is now presented in book form for the first time by SAGE Publications. This book demonstrates the importance of market orientation on organizational culture ( the shared set of values in putting customer first), on strategy (creating superior value for a firm's customers), and on tactics (the set of cross-functional activities directed at creating an d satisfying customers)

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Book Details

ISBN: 9780761916932
ISBN-10: 0761916938
Format: Paperback
(229mm x 152mm x 18mm)
Pages: 328
Imprint: SAGE Publications Inc
Publisher: SAGE Publications Inc
Publish Date: 18-May-1999
Country of Publication: United States

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Books By Author Rohit Deshpande

Global Market by Rohit Deshpande Global Market, Hardback (June 2004)

Discusses the twin forces of ideological and technological change that make globalization the most important issue facing executives. This book shows how many companies who have developed a global strategy, face the challenge of balancing a multinational presence with demands of the 'unglobal consumer' who does not have a 'one size fits all' need.

» View all books by Rohit Deshpande


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