Diffusion of Innovations, 5th Edition by Everett M. Rogers
Look inside with Google Book Preview
Diffusion of Innovations, 5th Edition
By Everett M. Rogers

Diffusion of Innovations, 5th Edition

5th

By (author) See other recent books by Everett M. Rogers
Format: Paperback

Normal Price: $52.94
Your Price: $47.65 AUD, inc. GST
Shipping: $7.95 per order
You Save: $5.29! (10% off normal price)
Plus...earn $2.38 in Boomerang Bucks
Availability: Available Available, ships in 10-12 days



Diffusion of Innovations, 5th Edition by Everett M. Rogers

Book Description

In an age of ever-increasing technological innovation, this renowned volume - which has sold more than 30,000 copies in each edition - is more important than ever. DIFFUSION OF INNOVATIONS lucidly explains how inventions are almost always perceived as uncertain or even risky. To overcome this, most people seek out others like themselves who have already adopted the new idea. The diffusion process, then, is most often shaped by a few individuals who spread the word amongst their circle of acquaintances, a process that typically takes months or years. But there are exceptions: use of the Internet in the 1990s, for instance, may have spread more rapidly than any other innovation in human history - and it continues to influence the very nature of diffusion by decreasing the significance of physical distance between people. As thought-provoking as it is instructive, this fully updated, widely acclaimed work of scholarship is itself a great idea that continues to spread.

Buy Diffusion of Innovations, 5th Edition book by Everett M. Rogers from Australia's Online Bookstore, Boomerang Books.


Book Details

ISBN: 9780743222099
ISBN-10: 0743222091
Format: Paperback
(234mm x 155mm x 38mm)
Pages: 576
Imprint: Simon & Schuster International
Publisher: Simon & Schuster Ltd
Publish Date: 17-Nov-2003
Country of Publication: United Kingdom

Books By Author Everett M. Rogers

Entertainment-Education and Social Change by Everett M. Rogers Entertainment-Education and Social Change, Paperback (December 2003)

This title represents a resource book that introduces its readers to E-E literature written from varied perspectives. Chapter authors include E-E theoreticians, practitioners and researchers and display a wide range of nationalities and theoretical orientations.

Combating AIDS by Everett M. Rogers Combating AIDS, Paperback (November 2002)

Awarded the Annual Award for Distinguished Scholarly Book in Applied Communication, by the National Communication Association, USA, this book synthesizes lessons learned about effective HIV/AIDS prevention programs, emphasizing the role of communication strategies.

Entertainment-Education by Everett M. Rogers Entertainment-Education, Paperback (August 1999)

This volume focuses on the development of entertainment-education - using the universal appeal of entertainment to show individuals how they can live safer, healthier, and happier lives. The authors identify ethical and other problems that accompany this approach to social change.

» View all books by Everett M. Rogers

Reviews

» Have you read this book? We'd like to know what you think about it - write a review about Diffusion of Innovations, 5th Edition book by Everett M. Rogers and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write a book review


Author Biography - Everett M. Rogers

Dr. Everett M. Rogers is Distinguished Professor in the Department of Communication and Journalism at the University of New Mexico (UNM), where he teaches and conducts research on the diffusion of innovations.

Boomerang Bucks close

For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.

Recent books by Everett M. Rogers close
Entertainment-Education and Social Change by Everett M. Rogers
Entertainment-Education and Social Change by Everett M. Rogers
Combating AIDS by Everett M. Rogers
Entertainment-Education by Everett M. Rogers
Beginnings of Communication Study in America by Everett M. Rogers
Agenda Setting by Everett M. Rogers
R&D Collaboration on Trial by Everett M. Rogers
Organizational Aspects of Health Communication Campaigns by Everett M. Rogers
Designing health communication campaigns by Everett M. Rogers
Research Methods and the New Media by Everett M. Rogers
Communication Technology by Everett M. Rogers
»
BoomerangBooks.com.au close