Diffusion of Innovations, 5th Edition
By (author) Everett M. Rogers
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Diffusion of Innovations, 5th Edition by Everett M. Rogers
Book DescriptionIn an age of ever-increasing technological innovation, this renowned volume - which has sold more than 30,000 copies in each edition - is more important than ever. DIFFUSION OF INNOVATIONS lucidly explains how inventions are almost always perceived as uncertain or even risky. To overcome this, most people seek out others like themselves who have already adopted the new idea. The diffusion process, then, is most often shaped by a few individuals who spread the word amongst their circle of acquaintances, a process that typically takes months or years. But there are exceptions: use of the Internet in the 1990s, for instance, may have spread more rapidly than any other innovation in human history - and it continues to influence the very nature of diffusion by decreasing the significance of physical distance between people. As thought-provoking as it is instructive, this fully updated, widely acclaimed work of scholarship is itself a great idea that continues to spread.
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Book DetailsISBN: 9780743222099
(234mm x 155mm x 38mm)
Imprint: Simon & Schuster International
Publisher: Simon & Schuster Ltd
Publish Date: 17-Nov-2003
Country of Publication: United Kingdom
Books By Author Everett M. Rogers
Entertainment-Education and Social Change, Paperback (December 2003)
This title represents a resource book that introduces its readers to E-E literature written from varied perspectives. Chapter authors include E-E theoreticians, practitioners and researchers and display a wide range of nationalities and theoretical orientations.
Combating AIDS, Paperback (November 2002)
Awarded the Annual Award for Distinguished Scholarly Book in Applied Communication, by the National Communication Association, USA, this book synthesizes lessons learned about effective HIV/AIDS prevention programs, emphasizing the role of communication strategies.
Entertainment-Education, Paperback (August 1999)View all books by Everett M. Rogers
This volume focuses on the development of entertainment-education - using the universal appeal of entertainment to show individuals how they can live safer, healthier, and happier lives. The authors identify ethical and other problems that accompany this approach to social change.
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Author Biography - Everett M. Rogers
Dr. Everett M. Rogers is Distinguished Professor in the Department of Communication and Journalism at the University of New Mexico (UNM), where he teaches and conducts research on the diffusion of innovations.
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