Digital Television Strategies
Business Challenges and Opportunities
By (author) Alan Griffiths
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Digital Television Strategies by Alan Griffiths
Book DescriptionIn Britain, America and many other countries television audiences and advertising revenues are declining. At the same time digital television and new models are emerging. This book looks at the reinvention of television. Who will be the winners and the losers and what will be the consequences? What will television look like and who will make it ? How will viewing behaviours change?
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Book DetailsISBN: 9780333992951
(229mm x 152mm x 14mm)
Imprint: Palgrave Macmillan
Publisher: Palgrave Macmillan
Publish Date: 22-Oct-2002
Country of Publication: United Kingdom
Books By Author Alan Griffiths
Economics for Business and Management, Paperback (January 2011)
Rev. ed. of: Economics for business and management / Alan Griffiths, Stuart Wall (eds.). 2nd ed. 2008.
Intermediate Microeconomics, Paperback (March 2000)» View all books by Alan Griffiths
The second edition has been fully updated and reworked, including an additional chapter on game theory. With its comprehensive coverage the book combines the theoretical rigour of an intermediate microeconomic text with extensive applications of the key principles to evidence and data drawn from the UK, Europe and other international sources.
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Author Biography - Alan Griffiths
ALAN GRIFFITHS is managing partner of e-communications, the independent communications consultancy. Before this, as Head of Multimedia, he created the BBC News online site. He was Editor of Business Programmes for BBC News for five years, writing and creating television and radio programmes about business. He has appeared many times on radio and television talking about new communications technologies. He has advised the States of Guernsey, Philips Electronics, the Financial Times, City and Guilds, the Government of Malta, JCB and SkyDigital. He is the author of Quicksilver Companies: The Battle for the Online Consumer, published by Palgrave Macmillan.
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