A Little Book That Teaches You When to Quit (and When to Stick)
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Dip by Seth Godin
Book DescriptionThe old saying is wrong winners do quit, and quitters do win. Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point really hard, and not much fun at all. And then you find yourself asking if the goal is even worth the hassle. Maybe you re in a Dip a temporary setback that will get better if you keep pushing. But maybe it s really a Cul-de-Sac, which will never get better, no matter how hard you try. According to bestselling author Seth Godin, what really sets superstars apart from everyone else is the ability to escape dead ends quickly, while staying focused and motivated when it really counts. Winners quit fast, quit often, and quit without guilt until they commit to beating the right Dip for the right reasons. In fact, winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can become number one in your niche, you ll get more than your fair share of profits, glory, and long-term security. Losers, on the other hand, fall into two basic traps. Either they fail to stick out the Dip they get to the moment of truth and then give up or they never even find the right Dip to conquer. Whether you re a graphic designer, a sales rep, an athlete, or an aspiring CEO, this fun little book will help you figure out if you re in a Dip that s worthy of your time, effort, and talents. If you are, The Dip will inspire you to hang tough. If not, it will help you find the courage to quit so you can be number one at something else. Seth Godin doesn t claim to have all the answers. But he will teach you how to ask the right questions."
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Book DetailsISBN: 9781591841661
(185mm x 134mm x 13mm)
Publisher: Penguin Putnam Inc
Country of Publication: United States
Books By Author Seth Godin
We are All Weird, Paperback (September 2015)
Why are companies still trying to build products for the masses? Why are we still acting like the masses even exist? This book answers this question.
Poke the Box, Paperback (September 2015)
Offers a spirited call to action for anybody too afraid to try something new. This book is suitable for reders who dares to do something they're afraid of.
Icarus Deception, Paperback (June 2015)» View all books by Seth Godin
Everyone knows that Icarus' father made him wings and told him not to fly too close to the sun; he ignored the warning and plunged to his doom. The lesson: Play it safe. Listen to the experts. It was the perfect propaganda for the industrial economy.
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Author Biography - Seth Godin
Seth Godin is an entrepreneur, a sought-after lecturer, a monthly columnist for Fast Company, and an all-around business gadfly. He s the bestselling author of Permission Marketing, Unleashing the Ideavirus, The Big Red Fez, Survival Is Not Enough, and Purple Cow."
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