The Future of Mass Media in a Narcissistic Society
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Disconnected America by Ed Shane
Book DescriptionEd Shane here traces a change in the American pervasive mass media that once disseminated information quickly and stimulated mass cultural response, to a de-massified individual media that incubate a new electronic narcissicism, producing an inwardly-focused society.
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Book DetailsISBN: 9780765605276
(234mm x 156mm x 14mm)
Imprint: M.E. Sharpe
Publisher: Taylor & Francis Inc
Publish Date: 30-Nov-2000
Country of Publication: United States
Books By Author Ed Shane
Selling Electronic Media, Paperback (March 1999)» View all books by Ed Shane
Using interviews with industry leaders and reports of their selling experiences, this book shares insight and practical advice in the basics of selling: prospecting; qualifying; needs analysis; presentations; answering objections; closing; and, relationship management.
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