Do-it-Yourself Lobotomy by Tom Monahan
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Do-it-Yourself Lobotomy
By Tom Monahan

The Do-it-Yourself Lobotomy

Open Your Mind to Greater Creative Thinking

By (author) See other recent books by Tom Monahan
Format: Hardback

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Do-it-Yourself Lobotomy by Tom Monahan

Book Description

An Adweek Book Master the techniques that top companies use to spark creativity In today's business environment, gaining the competitive edge through creative and original thinking is a crucial component of brand strategy. Creative leader of advertising Tom Monahan offers a fresh look at the subject, providing hard and fast methods for freeing the mind and inspiring active creativity in oneself and others. His 180-degree Thinking(TM), 100 MPH Method, and other techniques he employs in his creative consulting practice are easy-to-use strategies for unleashing new ideas and facilitating creative product development, advertising, and marketing plans. This book has the added benefit of Monahan's experience of using these methods at A-list client companies.

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Book Details

ISBN: 9780471417422
ISBN-10: 0471417424
Format: Hardback
(238mm x 162mm x 24mm)
Pages: 262
Imprint: John Wiley & Sons Inc
Publisher: John Wiley and Sons Ltd
Publish Date: 27-Mar-2002
Country of Publication: United States


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Author Biography - Tom Monahan

TOM MONAHAN, cofounder and former creative director of award-winning advertising agency Leonard/Monahan, is now President and Head Creativity Coach of Before and After, Inc., a leader in the field of applied creativity in business. His clients include AT&T, VIACOM, ABC Sports, The Wall Street Journal, McDonald's, Texas Instruments, Sears, and many others. Monahan is also a regular contributor to Communication Arts magazine. For more information please visit

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