Do the Media Govern?
Politicians, Voters and Reporters in America
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Do the Media Govern? by Shanto Iyengar
Book DescriptionThis is the first book dealing with the media and North American politics that brings together the perspectives of academics, reporters, commentators, campaign consultants and policy makers. The contributions combine the best social science research on political communication with the expertise of some of America's leading journalists and political consultants. The book covers an extensive range of research issues including: the forces that influence the production of news stories; the relationship between reporters and elected officials; the use of the media in political campaigns; the effects of news presentations on public opinion; and the increasing importance of the mass media in the policy process.
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Book DetailsISBN: 9780803956063
(229mm x 152mm x 30mm)
Imprint: SAGE Publications Inc
Publisher: SAGE Publications Inc
Publish Date: 20-Mar-1997
Country of Publication: United States
Books By Author Shanto Iyengar
Media Politics, Paperback (November 2015)
Current and authoritative, from a top scholar in the field.
News That Matters, Paperback (September 2010)
Backed by careful analysis of public opinion surveys, the authors show how, despite changing American politics, those issues that receive extended coverage in the national news become more important to viewers, while those that are ignored lose credibility.
Going Negative, Paperback (August 1997)» View all books by Shanto Iyengar
Drawing on both laboratory experiments and the real world of America's presidential and congressional races, the authors aim to show in this text that negative advertising drives down voter turnout, and that political consultants intentionally use ads for this purpose.
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Author Biography - Shanto Iyengar
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