Does Marketing Need Reform?
Fresh Perspectives on the Future
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Does Marketing Need Reform? by Jagdish N. Sheth
Book DescriptionMany marketers fear that the field's time-worn principles are losing touch with today's realities. "Does Marketing Need Reform?" collects the insights of a select group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. The book sets the agenda for a new generation of marketing principles. As the editors note in their introduction; "Marketing is a powerful force backed up by huge resources. It must be entrusted only to those with the wisdom to use it well." The contributors seek to understand and explain how and why marketing has veered significantly off course in order to steer it back in the right direction. The concepts and perspectives presented in this book will inspire a renewed commitment to the highest ideals of marketing - serving customers individually and society as a whole by synergistically aligning company, customer, and social interests.
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Book DetailsISBN: 9780765616999
(254mm x 178mm x 22mm)
Imprint: M.E. Sharpe
Publisher: Taylor & Francis Inc
Publish Date: 1-Jan-2006
Country of Publication: United States
Books By Author Jagdish N. Sheth
Accidental Scholar, Hardback (September 2014)
Tells the story of a young man from India who went to America to realise the American Dream and became a world-renowned educator and thought-leader. In this book, the author recalls how the steps he took, people he met, and opportunities he was afforded were all pieces of the puzzle.
4 A's of Marketing, Paperback (January 2012)
Includes bibliographical references and index.
Legends in Marketing: Philip Kotler, Hardback (December 2011)
Providing insight and historical perspective into one of the greatest marketing thinkers of the 20th century, Philip Kotler, this set reproduces seminal works and includes an interview with the legend.
Legends in Marketing, Hardback (July 2011)» View all books by Jagdish N. Sheth
This series is a comprehensive historical perspective into some of the greatest marketing legends of our time, reproducing some of their works as well as providing outsider research on the legends' work.
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