Doing Business in China by Chao Xi
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Doing Business in China
By Chao Xi

Doing Business in China

3rd Revised edition

By (author) See other recent books by Chao Xi See other recent books by Tim Ambler See other recent books by Morgen Witzel
Format: Paperback

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Doing Business in China by Chao Xi

Book Description

Aimed specifically at Western and non-Chinese businesses and managers this book offers a theoretical framework for understanding Chinese business culture and a practical guide to business practices, market conditions, negotiations, organizations, networks and the business environment in China and the factors that can lead to business success. The authors guide the reader through the processes of market entry, marketing and managing operations in this unique social and cultural context by including: * case studies and examples of business ventures as diverse as ornamental lamps, car washes, sausages and outdoor clothing * discussions of the issues surrounding products, pricing, distribution and advertising * advice on choosing business partners, negotiating and entering Chinese Overseas markets * guides to further resources in local cultures to help businesses tailor their strategies to local conditions. Building on the strengths of the first two editions with new case studies, updated discussion of the evolving marketplace and its interactions with government and a new chapter on business law, the third edition of Doing Business in China will continue to be the number one resource for students of international business and management studies and practitioners with an eye on China.

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Book Details

ISBN: 9780415436328
ISBN-10: 041543632X
Format: Paperback
(216mm x 138mm x 15mm)
Pages: 304
Imprint: Routledge
Publisher: Taylor & Francis Ltd
Publish Date: 11-Oct-2008
Country of Publication: United Kingdom

Other Editions...


Books By Author Chao Xi

Doing Business in China by Chao Xi Doing Business in China, Hardback (October 2008)

Suitable for Western and non-Chinese businesses and managers this book offers a theoretical framework for understanding Chinese business culture and a practical guide to business practices, market conditions, negotiations, organizations, networks and the business environment in China and the factors that can lead to business success.

» View all books by Chao Xi

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Author Biography - Chao Xi

Tim Ambler is Senior Fellow at the London Business School. Morgen Witzel is Honourary Senior Fellow at the School of Business and Economics, University of Exeter, and editor-in chief of Corporate Finance Review. Chao Xi is Assistant Professor at the Faculty of Law, the Chinese University of Hong Kong.

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