Doing Business in India
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Doing Business in India by Anand Sethi
Book DescriptionThe aim of this book is to analyze the nature of European and North American firms' business experience in India with a particular emphasis on understanding the causes of their successes and failure. Part of this is due to the fact that although India resembles the West in some ways, the institutional environment is radically different from that of Euro-American societies. Differences in culture, politics, the economy, and business structure all make it difficult for a Western manager to act accordingly. This book strives to offer Western managers the knowledge they will need to succeed in business in India.
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Book DetailsISBN: 9781403967527
(216mm x 140mm x 14mm)
Imprint: Palgrave Macmillan
Publisher: Palgrave USA
Publish Date: 12-Oct-2005
Country of Publication: United States
Books By Author Anand Sethi
Business of Electronics, Hardback (November 2013)
The Business of Electronics explores the vibrant history of electronics and uses case studies to examine the companies and people that made history, and explain how we ended up where we are today.
Doing Business in India, Paperback (December 2012)» View all books by Anand Sethi
This book analyzes the evolution of India as a major global economic player and what it takes to succeed in the Indian business environment. Kumar and Sethi describe the Indian political, socio-cultural, and economic environment, exposing the constraints and opportunities that the environment poses for the foreign investor.
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Author Biography - Anand Sethi
Rajesh Kumar is an associate professor of International Business Strategy at the University of Nottingham. His expertise lies in International Management, Managing Strategic Partnerships, and Cross Cultural Negotiations. He has written extensively on India and is the author of another book International Negotiations in China and India: A comparison of the emerging giants (2011). Anand Sethi is an independent consultant based in Delhi who has extensive experience in assisting foreign companies establish operations in India. He is currently an advisor to Finnfund where he works closely with Finnish companies seeking to enter the Indian market. His exposure to both the Indian ground reality and Western business practices has been invaluable for foreign companies seeking to enter India.
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