Doing Social Psychology Research
Edited by Glynis M. Breakwell
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Doing Social Psychology Research by Glynis M. Breakwell
Book DescriptionThis practical text introduces students to all the principal data collection methods and data analyses used in social psychology. This is a student-friendly introduction to the data collection methods and data analyses used in social psychology. It describes the principal research methods and shows how they can be applied to particular research questions. Each chapter is written by a psychologist well known for using the method they describe. Methods presented include conducting surveys, constructing questionnaires, facilitating focus groups, running interviews, and using archival recordings. Topics used to illustrate these methods include identity processes, attribution, stereotyping, attitude change, social influence, communication, and group dynamics. The book also includes step-by-step exercises for students and notes for course leaders.
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Book DetailsISBN: 9781405108126
(229mm x 153mm x 29mm)
Imprint: Blackwell Publishing Ltd
Publisher: John Wiley and Sons Ltd
Publish Date: 16-Dec-2003
Country of Publication: United Kingdom
Books By Author Glynis M. Breakwell
Identity Process Theory, Paperback (August 2016)
World-renowned social psychologists present some of the key developments in identity process theory, examining identity, social action and social change.
Psychology of Risk, Hardback (September 2014)
This second edition explores the psychology of risk, examining how individuals think, feel and act.
Research Methods in Psychology, Paperback (April 2012)» View all books by Glynis M. Breakwell
Thoroughly revised and updated, and edited by leading names in both quantitative and qualitative psychological research methods, this is the perfect textbook for both introductory and intermediate level undergraduate students. A new edition of one the leading psychological methods textbook brands.
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Author Biography - Glynis M. Breakwell
Glynis M. Breakwell is Vice-Chancellor of the University of Bath. She is a social psychologist specializing in research and identity processes, risk communication, and military cultures. Her previous publications include Coping with Threatened Identities (1986), Interviewing (1990) and Research Methods in Psychology (with Sean Hammond and Chris Fife-Shaw, 1999).
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