Dollars and Events
How to Succeed in the Special Events Business
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Dollars and Events by Joe Goldblatt
Book DescriptionStart, grow, and manage your special events career! To succeed in the world of special events management, you need to develop a vast array of skills and acquire a broad knowledge base that covers everything from planning and management to consulting, production, lighting and sound, decor, catering, and more. You'll also need the critical business know-how that will enable you to plot a course for success, measure your progress along that course, and adapt to changes in the business environment along the way. In short, you need Dollars and Events. The first and only book written specifically for aspiring and established special events professionals, Dollars and Events provides all the information you need to start, grow, and manage a special events-related business or career. You'll learn how to develop a vision, a mission, and a strategy; manage your finances; find the capital you need; create a marketing plan; and hire and keep employees that will help your business thrive. You'll also find:* Advice and direction from outstanding special events entrepreneurs and intrepreneurs* Help in adapting proven business concepts such as benchmarking, best practices, and quality teams to your business or career* End-of-chapter activities to help you learn by doingWhether you are starting your own special events business, running or working in an established firm, or involved in the special events department of a large corporation, this book gives you the tools you need to advance your business, enhance your career opportunities, and enrich yourself and your clients both now and in the future.
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Book DetailsISBN: 9780471249573
(243mm x 168mm x 23mm)
Imprint: John Wiley & Sons Inc
Publisher: John Wiley & Sons Inc
Publish Date: 16-Mar-1999
Country of Publication: United States
Books By Author Joe Goldblatt
Special Events, Hardback (February 2014)
Providing a comprehensive guide to understanding, planning, promoting, and producing special events, this seventh edition of Special Events, 7th Edition describes the theory and practice of all aspects of event management.
Professional Event Coordination, Hardback (February 2012)
A fully updated guide to the state-of-the-art guidelines, strategies, and new technologies in modern event planning A must-have resource for every event planner, manager, caterer, and student, this in-depth guide covers all aspects of the event planning process.
Complete Guide to Greener Meetings and Events, Hardback (December 2011)» View all books by Joe Goldblatt
While there are many reasons to incorporate sustainable practices into meetings and events, including saving costs and resources, protecting the environment, improving social issues, doing business more efficiently and effectively and attracting new audiences, the number one reason to go green is to do business better.
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