Dress and Globalisation
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Dress and Globalisation by Margaret Maynard
Book DescriptionDress and globalisation is the first work to survey dress around the world, drawing together issues of consumption, ethnicity, gender and the body, as well as anthropological accounts and studies of representation. It examines international western style dress, including jeans and business suits, headwear and hairdressing, ethnicity and so called 'ethnic chic', clothes for the tourist market, the politicisation of traditional dress, 'alternative' dressing, and T-shirts as temporary markers of identity. It also considers dress and environmental issues, touching on adventure gear, the 'green' consumer and the possible impact of 'smart' clothing. Dispelling the myth of universal 'world' attire, this book demonstrates that western-style clothing transcends geographical boundaries but along with other forms of dress, can form a montage of differing tastes, ethnic preferences and national and local imperatives. By discussing the nature of globalisation, this book shows that, if economics permit, all cultures are selective in their choice of what to wear. Dress and globalisation will be welcomed by students of dress history and cultural studies.
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Book DetailsISBN: 9780719063893
(240mm x 170mm x 11mm)
Imprint: Manchester University Press
Publisher: Manchester University Press
Publish Date: 3-Jun-2004
Country of Publication: United Kingdom
Books By Author Margaret Maynard
Berg Encyclopedia of World Dress and Fashion, Hardback (July 2010)
The 10 volume Berg Encyclopedia of World Dress and Fashion explores the dressed and adorned body across cultures and throughout history. Volume 7: Australia, New Zealand and the Pacific Islands.
Fashioned from Penury, Hardback (September 1994)» View all books by Margaret Maynard
This 1994 book reveals the broader historical and cultural implications of clothes in Australia for the first time.
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Author Biography - Margaret Maynard
Margaret Maynard is Senior Lecturer in the School of English, Media Studies and Art History at the University of Queensland, Brisbane, Australia
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