Rhetoric or Business Reality?
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E-Economy by Leslie Budd
Book DescriptionAs dot.com became dot.bomb, the hype that surrounded the meteoric growth of the network economy has given way to realism, or even scepticism, about the potential of ICT as a source of new business models. It is now appropriate to reflect critically on the e-economy hype, and to use this as a way of looking forward to new, more realistic possibilities. Using a business and socio-economic framework, this book investigates a range of challenges for restructuring the e-economy. This framework includes operations management, human resource management, e-learning, e-retailing, e-marketing, e-government, enterprise culture and digital divide. Divided into four themes (the changing business environment, knowledge management, learning in the public domain and e-business practices within and between organizations), each chapter considers the international context and critically explores a key aspect of the e-economy. Rigorous yet still retaining the accessible format which distinguishes all the volumes in this series, this book provides a thorough critique of the prospects facing businesses in the new economy and will be of interest to anyone studying e-business/commerce.
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Book DetailsISBN: 9780415339544
(234mm x 156mm x 18mm)
Publisher: Taylor & Francis Ltd
Publish Date: 30-Sep-2004
Country of Publication: United Kingdom
Books By Author Leslie Budd
Key Concepts in Urban Studies, Paperback (December 2015)
A long awaited, fully-revised edition of this popular, inter-disciplinary student guide to urban studies.
Making Policy Happen, Paperback (June 2006)
Focuses on the discussion of how policy work happens, whether that involves bringing a policy-making process to fruition or the implementation of policy. This book is divided into four key sections: understanding policy processes; governance contexts; instruments and discourses; and leadership in policy work.
Global Finance and Urban Living, Paperback (January 1992)» View all books by Leslie Budd
This incisive inter-disciplinary text provides a major contribution to the study of finance capital and the metropolis.
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Author Biography - Leslie Budd
Lisa Harris is a Chartered Marketer and Lecturer in Marketing at Brunel University. She is founder of the university's e-commerce research group and is Course Director for the BSc in e-commerce. She is the author of Marketing the e-Business (Routledge 2002) and co-editor of the Routledge e-business series. Leslie Budd is a Lecturer at the Open University Business School where he teaches in Accounting & Finance and Non-profit management.
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