Eating the Big Fish by Adam Morgan
Look inside with Google Book Preview
Eating the Big Fish
By Adam Morgan

Eating the Big Fish

How Challenger Brands Can Compete Against Brand Leaders 2nd Revised edition

By (author) See other recent books by Adam Morgan
Format: Hardback

Normal Price: $66.76
Your Price: $60.09 AUD, inc. GST
Shipping: $7.95 per order
You Save: $6.68! (10% off normal price)
Plus...earn $3.00 in Boomerang Bucks
Availability: Available Available, ships in 8-11 days



Eating the Big Fish by Adam Morgan

Book Description

EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.

Buy Eating the Big Fish book by Adam Morgan from Australia's Online Bookstore, Boomerang Books.


Book Details

ISBN: 9780470238271
ISBN-10: 0470238275
Format: Hardback
(234mm x 159mm x 31mm)
Pages: 368
Imprint: John Wiley & Sons Ltd
Publisher: John Wiley and Sons Ltd
Publish Date: 3-Mar-2009
Country of Publication: United Kingdom

Other Editions...


Customers who bought this also bought...


Books By Author Adam Morgan

Beautiful Constraint by Adam Morgan Beautiful Constraint, Hardback (February 2015)

An inspiring yet practical guide for transforming limitations into opportunities A Beautiful Constraint: How to Transform Your Limitations Into Advantages And Why It's Everyone's Business Now is a book about everyday, practical inventiveness, designed for the constrained times in which we live.

Pirate Inside by Adam Morgan Pirate Inside, Hardback (July 2004)

Adam Morgan follows bestseller 'Eating the Big Fish' with a close up of the kind of person it takes to challenge established brands.

» View all books by Adam Morgan

Reviews

» Have you read this book? We'd like to know what you think about it - write a review about Eating the Big Fish book by Adam Morgan and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write a book review


Author Biography - Adam Morgan

ADAM MORGAN is a partner in eatbigfish (www.eatbigfish.com), an international brand and marketing consultancy specializing in Challenger brand strategy, behavior, and culture. Previously an executive with TBWA\Chiat\Day, one of the world's largest advertising agencies, he has worked with clients like IKEA, Unilever, Virgin, and Apple. He and his partners together run The Challenger Project, the evolving research into how Challenger brands think and behave, on which their thinking, writing, and speaking is based.

Boomerang Bucks close

For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.

Recent books by Adam Morgan close
North Carolina S Wild Piedmont: by Adam Morgan
Beautiful Constraint by Adam Morgan
Pirate Inside by Adam Morgan
»
BoomerangBooks.com.au close