The Economic Naturalist
In Search of Explanations for Everyday Enigmas
By (author) Robert Frank
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Economic Naturalist by Robert Frank
Book DescriptionWhy do the keypads on drive-up cash machines have Braille dots? Why are round-trip fares from Orlando to Kansas City higher than those from Kansas City to Orlando? For decades, Robert Frank has been asking his economics students to pose and answer questions like these as a way of learning how economic principles operate in the real world-which they do everywhere, all the time. Once you learn to think like an economist, all kinds of puzzling observations start to make sense. Drive-up ATM keypads have Braille dots because its cheaper to make the same machine for both drive-up and walk-up locations. Travelers from Kansas City to Orlando pay less because they are usually price-sensitive tourists with many choices of destination, whereas travelers originating from Orlando typically choose Kansas City for specific family or business reasons. The Economic Naturalist employs basic economic principles to answer scores of intriguing questions from everyday life, and, along the way, introduces key ideas such as the cost-benefit principle, the no cash on the table principle, and the law of one price. This is as delightful and painless a way to learn fundamental economics as there is.
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Book DetailsISBN: 9780465003570
(204mm x 135mm x 17mm)
Imprint: Basic Books
Publisher: The Perseus Books Group
Publish Date: 18-Mar-2008
Country of Publication: United States
Books By Author Robert Frank
Robert Frank: What We Have Seen. Was Haben Wir Gesehen, Paperback (February 2016)
Robert Frank's visual diaries constitute an important part of both his later work and the ongoing art of the photobook. Auspiciously opening and closing with the zoom on the dial of a clock tower, serving as a reminder of the silent but constant passage of time, this book is heavy with memories and pictures of old photographs.
Economic Naturalist's Field Guide, Paperback (April 2010)» View all books by Robert Frank
The New York Times columnist and author of The Economic Naturalist, Robert Frank returns to show how behavioral economics can illuminate some of the most important issues of our times
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Author Biography - Robert Frank
Robert H. Frank is the Henrietta Johnson Louis Professor of Management and Professor of Economics at Cornell University's Johnson Graduate School of Management. His "Economic Scene" column appears monthly in the "New York Times." His previous books include "The Winner-Take-All Society" (with Philip Cook), "Luxury Fever," and "Principles of Economics" (with Ben Bernanke). Frank's many awards include the Apple Distinguished Teaching Award and the Leontief Prize for Advancing the Frontiers of Economic Thought. He lives in Ithaca, New York.
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