Economic Naturalist by Robert Frank
Look inside with Google Book Preview
Economic Naturalist
By Robert Frank

The Economic Naturalist

In Search of Explanations for Everyday Enigmas

By (author) See other recent books by Robert Frank
Format: Paperback

Normal Price: $33.36
Your Price: $30.02 AUD, inc. GST
Shipping: $7.95 per order
You Save: $3.34! (10% off normal price)
Plus...earn $1.50 in Boomerang Bucks
Availability: Available Available, ships in 8-11 days



Economic Naturalist by Robert Frank

Book Awards

  • Shortlisted for Heathrow Travel Product Award: Travel Read, Non-Fiction 2009.

Book Description

Why do the keypads on drive-up cash machines have Braille dots? Why are round-trip fares from Orlando to Kansas City higher than those from Kansas City to Orlando? For decades, Robert Frank has been asking his economics students to pose and answer questions like these as a way of learning how economic principles operate in the real world-which they do everywhere, all the time. Once you learn to think like an economist, all kinds of puzzling observations start to make sense. Drive-up ATM keypads have Braille dots because its cheaper to make the same machine for both drive-up and walk-up locations. Travelers from Kansas City to Orlando pay less because they are usually price-sensitive tourists with many choices of destination, whereas travelers originating from Orlando typically choose Kansas City for specific family or business reasons. The Economic Naturalist employs basic economic principles to answer scores of intriguing questions from everyday life, and, along the way, introduces key ideas such as the cost-benefit principle, the no cash on the table principle, and the law of one price. This is as delightful and painless a way to learn fundamental economics as there is.

Buy Economic Naturalist book by Robert Frank from Australia's Online Bookstore, Boomerang Books.


Book Details

ISBN: 9780465003570
ISBN-10: 0465003575
Format: Paperback
(204mm x 135mm x 17mm)
Pages: 240
Imprint: Basic Books
Publisher: The Perseus Books Group
Publish Date: 18-Mar-2008
Country of Publication: United States

Other Editions...


Books By Author Robert Frank

Robert Frank: What We Have Seen. Was Haben Wir Gesehen by Robert Frank Robert Frank: What We Have Seen. Was Haben Wir Gesehen, Paperback (February 2016)

Robert Frank's visual diaries constitute an important part of both his later work and the ongoing art of the photobook. Auspiciously opening and closing with the zoom on the dial of a clock tower, serving as a reminder of the silent but constant passage of time, this book is heavy with memories and pictures of old photographs.

Economic Naturalist's Field Guide by Robert Frank Economic Naturalist's Field Guide, Paperback (April 2010)

The New York Times columnist and author of The Economic Naturalist, Robert Frank returns to show how behavioral economics can illuminate some of the most important issues of our times

» View all books by Robert Frank

Reviews

» Have you read this book? We'd like to know what you think about it - write a review about Economic Naturalist book by Robert Frank and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write a book review


Author Biography - Robert Frank

Robert H. Frank is the Henrietta Johnson Louis Professor of Management and Professor of Economics at Cornell University's Johnson Graduate School of Management. His "Economic Scene" column appears monthly in the "New York Times." His previous books include "The Winner-Take-All Society" (with Philip Cook), "Luxury Fever," and "Principles of Economics" (with Ben Bernanke). Frank's many awards include the Apple Distinguished Teaching Award and the Leontief Prize for Advancing the Frontiers of Economic Thought. He lives in Ithaca, New York.

Boomerang Bucks close

For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.

Recent books by Robert Frank close
Robert Frank by Robert Frank
Robert Frank by Robert Frank
Robert Frank: Hold Still, Keep Going by Robert Frank
Robert Frank: What We Have Seen. Was Haben Wir Gesehen by Robert Frank
Robert Frank by Robert Frank
Robert Frank by Robert Frank
Robert Frank by Robert Frank
Robert Frank by Robert Frank
Robert Frank by Robert Frank
Robert Frank by Robert Frank
Robert Frank by Robert Frank
Robert Frank by Robert Frank
Economic Naturalist's Field Guide by Robert Frank
Robert Frank by Robert Frank
Robert Frank by Robert Frank
Henry Frank by Robert Frank
Looking in by Robert Frank
Looking in by Robert Frank
Robert Frank by Robert Frank
Robert Frank by Robert Frank
»
BoomerangBooks.com.au close