The Economics of Information Technology
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Economics of Information Technology by Hal R. Varian
Book DescriptionThe Economics of Information Technology is a concise and accessible review of some of the important economic factors affecting information technology industries. These industries are characterized by high fixed costs and low marginal costs of production, large switching costs for users, and strong network effects. These factors combine to produce some unique behavior. The book consists of two parts. In the first part, Professor Varian outlines the basic economics of these industries. In the second part, Professors Farrell and Shapiro describe the impact of these factors on competition policy. The clarity of the analysis and exposition makes this an ideal introduction for undergraduate and graduate students in economics, business strategy, law and related areas.
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Book DetailsISBN: 9780521844154
(216mm x 138mm x 11mm)
Imprint: Cambridge University Press
Publisher: Cambridge University Press
Publish Date: 23-Dec-2004
Country of Publication: United Kingdom
Books By Author Hal R. Varian
Intermediate Microeconomics a Modern Approach Workouts in Intermediate Microeconomics for Intermediate Microeconomics and Intermediate, Paperback (July 2014)
Intermediate Microeconomics with Calculus a Modern Approach Workouts in Intermediate Microeconomics for Intermediate Microeconomics, Paperback (July 2014)
Workouts in Intermediate Microeconomics, Paperback (June 2014)
A supplemental book of problems and exercises keyed to the text. Workouts is a straightforward, proven solution for instructors who want to help students apply the tools of the course and for students who want extra practice developing these skills.
Intermediate Microeconomics, Paperback (May 2014)» View all books by Hal R. Varian
Rigorous and modern-the #1 text for Intermediate Microeconomics from the chief economist at Google. The Varian approach gives students tools they can use on exams, in the rest of their classes, and in their careers after graduation.
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Author Biography - Hal R. Varian
Hal R. Varian is the Class of 1944 Professor at the School of Information Management and Systems, the Haas School of Business, and the Department of Economics at the University of California, Berkeley. Joseph Farrell is Professor of Economics in the Department of Economics at the University of California, Berkeley. He has served as Deputy Assistant Attorney General and Chief Economist at the Anti-Trust Division, US Department of Justice, 2000-1. Carl Shapiro is the Transamerica Professor of Business Strategy at the Haas School of Business at the University of California at Berkeley. He also is Director of the Institute of Business and Economic Research, and Professor of Economics in the Economics Department at the University of California, Berkeley.
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