The Economics of Sports Broadcasting
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Economics of Sports Broadcasting by Chris Gratton
Book DescriptionSports now constitute one of the most valuable forms of broadcast entertainment in today's lucrative international market. This textbook explains the economics underlying the sports broadcasting phenomenon. The specific regulatory culture governing sports broadcasting means that the financial economy of this area has many unique features. The Economics of Sports Broadcasting provides an accessible, detailed introduction to all aspects of economics in this fascinating area. The book contains a wealth of textbook features and has been written and designed to facilitate student learning. It includes: * questions of ownership, trade and commodity in sport * the historical context for contemporary sports broadcasting * the key players - viewers, TV channels, sponsors, clubs, event owners and authorities * the regulations governing televised sport * the international context for broadcast sport * competition and game theory in sports broadcasting * sports broadcasting's changing landscape of ownership and supply channels. This book will be useful for courses in media and broadcasting, economics, sport management and sports development.
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Book DetailsISBN: 9780415357791
(234mm x 156mm x 14mm)
Publisher: Taylor & Francis Ltd
Publish Date: 28-Feb-2006
Country of Publication: United Kingdom
Books By Author Chris Gratton
Encyclopedia of International Sports Studies, Paperback (September 2009)
Covers a range of sub-disciplines within sports studies; including scientific, social scientific and medical approaches. This title is suitable for students, researchers, teachers and professionals working in sport.
Economics of Sports Broadcasting, Paperback (February 2006)
Sports constitute one of the valuable forms of broadcast entertainment in lucrative international market. This textbook explains the economics underlying the sports broadcasting phenomenon. It provides an introduction to various aspects of economics in this area.
Economics of Sport and Recreation, Paperback (May 1995)» View all books by Chris Gratton
This new edition includes an overview of the history of the development of sports markets and the role of economics in the analysis of these markets. It has been thoroughly updated to take account of new developments.
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