The Education of an Art Director
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Education of an Art Director by Steven Heller
Book DescriptionThis provocative anthology provides inspiration on how to teach and discuss art direction in the classroom and beyond. Featuring essays, interviews, and visual material by more than 30 teachers, professionals, and leaders from the field, the book provides an in-depth view of the various approaches of art direction from editorial to advertising, as well as analysis about the business and history of the profession. The book includes overviews and critiques, as well as dialogues between art directors and their clients, editors, and producers. Experiential profiles by top teachers are provided, as well as essays on how to survive and thrive as an art director. Contributors include such prominent names as Vince Frost, Ronn Campisi, Gail Anderson, and more. The editors focus on editorial, book, and multimedia art direction but also include essays on the nexus between art and commerce. This unique read will fascinate both professionals and students.
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Book DetailsISBN: 9781581154351
(228mm x 153mm x 16mm)
Imprint: Allworth Press,U.S.
Publisher: Allworth Press,U.S.
Publish Date: 1-Jan-2005
Country of Publication: United States
Books By Author Steven Heller
Art of Beatrix Potter, Hardback (November 2016)
Published to coincide with the 150th anniversary of Beatrix Potter's birth, this magnificent collection celebrates the artist behind The Tale of Peter Rabbit and numerous other beloved children's books.
Typography Idea Book, Paperback (August 2016)View all books by Steven Heller
An introduction to the key elements of good typographic design. Broken into sections covering the fundamentals of typography, it features works by acclaimed typographic designers from across the world. Each section illustrates technical points and encourages readers to try out new ideas of their own.
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Author Biography - Steven Heller
STEVEN HELLER is author or editor of more than eighty books on graphic design, including Design Literacy, The Education of a Graphic Designer, The Education of a Typographer, The Education of an Illustrator, The Education of an E-Designer, The Education of a Design Entrepreneur, Graphic Design TimeLine, Graphic Design History, Texts on Type, and the four-volume Looking Closer series, all published by Allworth Press. VERONIQUE VIENNE is a creative director, marketing consultant, and author who has written extensively on design ethics and business practices. A consultant for clients such as Yves Saint Laurent, d/g*, and Express, she is an expert on issues surrounding corporate design, branding, and advertising. The author of several books and co-editor of Citizen Designer (Allworth Press
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