Effective Business Communication
International 7 Revised ed of
Effective Business Communication by Herta A. Murphy
Book DescriptionThis seventh edition strengthens the research orientation and academic base of previous editions, and includes examples, critical-thinking exercises and problems based on real business situations. Also included are step-by-step explanations to help students organize letters, memos, reports, presentations and meetings. Checklists offer guidelines to students when planning business communication. Memonic Seven C Principles serve as the basic guidelines to business communication. Chapters new to this edition include those on ethics and technology.
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Book DetailsISBN: 9780071145077
(230mm x 203mm x mm)
Imprint: McGraw-Hill Education (ISE Editions)
Publisher: McGraw-Hill Education - Europe
Publish Date: 1-Feb-1997
Country of Publication: United Kingdom
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A guide that gives you the skills to succeed at effective communication. It lets you find out how to improve your communication skills by learning to understand your audience, communicate strategically and discover which delivery approach is right for you.
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