Effective Business Communication by Herta A. Murphy
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Effective Business Communication
By Herta A. Murphy

Effective Business Communication

International 7 Revised ed of

By (author) See other recent books by Herta A. Murphy
Revised by Herbert W. Hildebrandt See other recent books by Herbert W. Hildebrandt See other recent books by Jane P. Thomas
Format: Paperback

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Effective Business Communication by Herta A. Murphy

Book Description

This seventh edition strengthens the research orientation and academic base of previous editions, and includes examples, critical-thinking exercises and problems based on real business situations. Also included are step-by-step explanations to help students organize letters, memos, reports, presentations and meetings. Checklists offer guidelines to students when planning business communication. Memonic Seven C Principles serve as the basic guidelines to business communication. Chapters new to this edition include those on ethics and technology.

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Book Details

ISBN: 9780071145077
ISBN-10: 0071145079
Format: Paperback
(230mm x 203mm x mm)
Pages: 640
Imprint: McGraw-Hill Education (ISE Editions)
Publisher: McGraw-Hill Education - Europe
Publish Date: 1-Feb-1997
Country of Publication: United Kingdom

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