Effective Media Relations by David Wragg
Look inside with Google Book Preview
Effective Media Relations
By David Wragg

Effective Media Relations

How to Get Results 3rd Revised edition

By (author) See other recent books by David Wragg See other recent books by Alison Theaker See other recent books by Michael Bland
Format: Paperback

Normal Price: $64.83
Your Price: $58.35 AUD, inc. GST
Shipping: $7.95 per order
You Save: $6.48! (10% off normal price)
Plus...earn $2.92 in Boomerang Bucks
Availability: Available Available, ships in 8-11 days



Effective Media Relations by David Wragg

Book Description

The power of the media is unquestionable - the dramatic effect it can have on public opinion and decision making is quite unique. Knowing how to use the media effectively is an essential skill for the public relations practitioner. In this third edition of "Effective Media Relations", three public relations professionals give clear, practical guidance on how to work with journalists to get the best possible media coverage. In Part 1, Alison Theaker looks at the media context and provides an overview of the law, ownership, ethics, new technology and media evaluation. In Part 2, David Wragg looks at the opportunities that are available in the traditional press and gives practical advice on how to work with them. In Part 3, Michael Bland takes a behind-the-scenes look at the broadcast media and provides an insight into how radio and television interviews should be handled. "Effective Media Relations" will provide an ideal primer for any newcomer to public relations. For the seasoned practitioner, it will serve as a useful refresher to update skills and give an invaluable overview of media relations.

Buy Effective Media Relations book by David Wragg from Australia's Online Bookstore, Boomerang Books.


Book Details

ISBN: 9780749443801
ISBN-10: 0749443804
Format: Paperback
(234mm x 156mm x 9mm)
Pages: 160
Imprint: Kogan Page Ltd
Publisher: Kogan Page Ltd
Publish Date: 3-Jun-2005
Country of Publication: United Kingdom

Books By Author David Wragg

Operation Sealion by David Wragg Operation Sealion, Hardback (March 2017)

SEALION was arguably the greatest threat to the British nation in its history. Experienced historian and much published author examines all aspects of the Nazis' plan and the response that British land, sea and airforce's could have mounted.

» View all books by David Wragg

Reviews

» Have you read this book? We'd like to know what you think about it - write a review about Effective Media Relations book by David Wragg and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write a book review


Author Biography - David Wragg

Michael Bland is a corporate communications consultant. Alison Theaker worked in in-house PR for eight years and since 1990 has taught on the BA Honours Public Relations course at Leeds Metropolitan University. David Wragg is an independent consultant.

Boomerang Bucks close

For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.

Recent books by David Wragg close
Operation Sealion by David Wragg
Total Germany by David Wragg
LMS Handbook by David Wragg
GWR Handbook by David Wragg
Total Germany by David Wragg
Second World War's Military Legacy by David Wragg
First World War at Sea: 5 Minute History by David Wragg
Operation Neptune by David Wragg
Southern Railway Story by David Wragg
Steam Locomotive Story by David Wragg
LMS Story by David Wragg
Race to the North by David Wragg
Wartime on the Railways by David Wragg
World Sea Power Guide by David Wragg
Fighter Operations in Europe and North Africa 1939-1945 by David Wragg
Men of Steam by David Wragg
Pacific Naval War 1941-1945 by David Wragg
Commuter City by David Wragg
World Air Power Guide by David Wragg
Bombers by David Wragg
»
Recent books by Alison Theaker close
Public Relations Handbook by Alison Theaker
Public Relations Handbook by Alison Theaker
Public Relations Strategic Toolkit by Alison Theaker
Public Relations Strategic Toolkit by Alison Theaker
Effective Media Relations by Alison Theaker
»
Recent books by Michael Bland close
Effective Media Relations by Michael Bland
Communicating Out of a Crisis by Michael Bland
»
BoomerangBooks.com.au close