Effective Press Relations for the Built Environment by Helen Elias
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Effective Press Relations for the Built Environment
By Helen Elias

Effective Press Relations for the Built Environment

A Practical Guide

By (author) See other recent books by Helen Elias
Format: Hardback

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Effective Press Relations for the Built Environment by Helen Elias

Book Description

This practical guide explains to architects, engineers, designers and other consultants how to establish press plans for firms and for individual projects, and how to actively develop reputation by getting work published in the architectural, engineering and construction press. With quotes, advice and opinions from the industry's key journalists - including expert image generation and selection advice from Gareth Gardner, photo-journalist and past editor of FX and Features editor of Building Design - Effective Press Relations for the Built Environment, offers practical guidance on topics such as: * how to approach planning a strategy for a project * how to write, seek approval, build a target press list and issue the information to magazines * how to speak to the press * how to manage a crisis and handle bad press. With its hands-on approach and comprehensive publications, architectural photographers and PR consultants listings, this book is an invaluable tool for new starters, or larger firms that want to take a more pro-active role in generating their own publicity, while also helping practices to get the most from their press relations consultant.

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Book Details

ISBN: 9780415348669
ISBN-10: 0415348668
Format: Hardback
(246mm x 174mm x mm)
Pages: 208
Imprint: Spon Press
Publisher: Taylor & Francis Ltd
Publish Date: 3-Nov-2006
Country of Publication: United Kingdom

Other Editions...


Books By Author Helen Elias

Marketing Your Practice by Helen Elias Marketing Your Practice, Paperback (September 2009)

Offers an overview of how best to approach the marketing of an architectural practice. This book includes topics ranging from defining a marketing strategy that meets your individual needs and budget, to creating a corporate identity, PR, advertising, and making successful award entries.

» View all books by Helen Elias

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