Effective Publications Management
Keeping Print Communications on Time, on Budget, on Message
By (author) Cathy Connor Lips
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Effective Publications Management by Cathy Connor Lips
Book DescriptionThis practical and informative volume provides readers with a definitive guide to the print publication process - from concept to delivery of the final product. "Effective Publications Management" offers advice on creating all types of print publications - from annual reports, brochures, and direct mail promotions, to print ads, product packaging, and posters. It also features chapters dedicated to every stage of the production process, such as how to manage research, assembling a team of writers, designers, photographers, and editors, and evaluating a publication's success.
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Book DetailsISBN: 9781581154863
(254mm x 216mm x 13mm)
Imprint: Allworth Press,U.S.
Publisher: Allworth Press,U.S.
Publish Date: 1-Aug-2007
Country of Publication: United States
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Author Biography - Cathy Connor Lips
Cathy Connor Lips is a veteran of the marketing and communications fields. She has taught publications management at the University of Baltimore since 1990.
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