Effective Use of Market Research by Robin Birn
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Effective Use of Market Research
By Robin Birn

The Effective Use of Market Research

How to Drive and Focus Better Business Decisions 4th Revised edition

By (author) See other recent books by Robin Birn
Format: Paperback

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Effective Use of Market Research by Robin Birn

Book Description

This latest edition of Effective Use of Market Research explains: how to develop representative samples; data protection legislation; and the professional ethics incorporated in the MRS Code of Conduct. More and more companies today are using market research techniques, not just to find new markets, products and customers, but also to improve management and marketing decision making and to monitor customer service. The Effective Use of Market Research looks at the circumstances in which market research is necessary, and explains what management can expect to gain from research and then analyses the type of business decisions that may be taken as a result. An organization that knows its customers and monitors its activity well, and also has a good understanding of the key research techniques it needs, is likely to develop more competitive sales, marketing and communications strategies."

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Book Details

ISBN: 9780749442002
ISBN-10: 074944200X
Format: Paperback
(234mm x 156mm x 14mm)
Pages: 256
Imprint: Kogan Page Ltd
Publisher: Kogan Page Ltd
Publish Date: 26-Mar-2004
Country of Publication: United Kingdom

Other Editions...


Books By Author Robin Birn

International Handbook of Market Research Techniques by Robin Birn International Handbook of Market Research Techniques, Paperback (August 2002)

This handbook of market research techniques is designed for all levels of marketing professionals. Taking a highly practical approach, it covers everything from market research survey planning and quantitative research over the Internet to geodemographics, analysis, modelling and report writing.

Market Research by Robin Birn Market Research, Paperback (December 2001)

Covers key market research techniques, from asking the right questions and using statistics to analysing data and acting on the information. This title includes examples and lessons from benchmark companies in publishing, consumer goods, brewing and others. It also includes a glossary of key concepts and a comprehensive resources guide.

Marketing in Publishing by Robin Birn Marketing in Publishing, Paperback (June 1997)

Offers a wealth of practical information on creative strategies to increase book sales in a competitive and rapidly changing marketplace and gives expert guidance on different elements of the marketing process.

» View all books by Robin Birn

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Author Biography - Robin Birn

Robin J Birn has been a marketing and market research practitioner and trainer for over 25 years. In 1985, Robin set up Strategy, Research and Action Ltd, which is now the largest international marketing research company for the map, atlas and travel guide sector, and the book industry. He is a Fellow of The Market Research Society and is also the editor of The International Handbook of Market Research Techniques (also published by Kogan Page).

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Recent books by Robin Birn close
International Handbook of Market Research Techniques by Robin Birn
Market Research by Robin Birn
Marketing in Publishing by Robin Birn
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