Electronic Marketing by John O'Connor
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Electronic Marketing
By John O'Connor

Electronic Marketing

Theory and Practice for the Twenty-First Century

By (author) See other recent books by John O'Connor See other recent books by Eamonn Galvin See other recent books by Martin Evans
Format: Paperback

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Electronic Marketing by John O'Connor

Book Description

Written by leading players in both industry and academia, Electronic Marketing: Theory and Practice for the 21st Century provides a broad, but sound overview of this rapidly changing field. Targeted at students and practitioners who already understand basic marketing concepts, the book includes the latest discussion of Relationship Marketing and CRM as well a chapter on Improving Sales Force Effectiveness.

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Book Details

ISBN: 9780273684763
ISBN-10: 0273684760
Format: Paperback
(245mm x 190mm x 150mm)
Pages: 456
Imprint: Financial Times Prentice Hall
Publisher: Pearson Education Limited
Publish Date: 17-Dec-2003
Country of Publication: United Kingdom

Books By Author John O'Connor

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After the mysterious and violent death of Sir Charles Baskerville, Sherlock Holmes and Dr Watson embark upon their most famous case. What is the spectral hound that howls by night in the mists of Dartmoor? Is there really a curse on the Baskerville family?

Gambling as an Addictive Behaviour by John O'Connor Gambling as an Addictive Behaviour, Paperback (July 2011)

This book presents research into gambling, showing the psychological variables that govern erosion or maintenance of self-control.

Midsummer Night's Dream by John O'Connor Midsummer Night's Dream, Paperback (April 2010)

* Fully updated to meet the needs of the 2010 GCSE English specifications. * Exclusive awarding-body specific support to help students realise their full potential. * The most accessible texts with supportive notes, activities and advice to engage students. * Remains the best value for money available.

» View all books by John O'Connor

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