Theory and Practice for the Twenty-First Century
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Electronic Marketing by John O'Connor
Book DescriptionWritten by leading players in both industry and academia, Electronic Marketing: Theory and Practice for the 21st Century provides a broad, but sound overview of this rapidly changing field. Targeted at students and practitioners who already understand basic marketing concepts, the book includes the latest discussion of Relationship Marketing and CRM as well a chapter on Improving Sales Force Effectiveness.
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Book DetailsISBN: 9780273684763
(245mm x 190mm x 150mm)
Imprint: Financial Times Prentice Hall
Publisher: Pearson Education Limited
Publish Date: 17-Dec-2003
Country of Publication: United Kingdom
Books By Author John O'Connor
Canals, Barges and People, Paperback (September 2014)
Volume IV in our In Arcadia Series is a beautiful book on the delights of our canals by the eminent engraver John O'Connor.
Dramascripts: the Hound of the Baskervilles, Paperback (December 2012)
After the mysterious and violent death of Sir Charles Baskerville, Sherlock Holmes and Dr Watson embark upon their most famous case. What is the spectral hound that howls by night in the mists of Dartmoor? Is there really a curse on the Baskerville family?
Gambling as an Addictive Behaviour, Paperback (July 2011)
This book presents research into gambling, showing the psychological variables that govern erosion or maintenance of self-control.
Midsummer Night's Dream, Paperback (April 2010)» View all books by John O'Connor
* Fully updated to meet the needs of the 2010 GCSE English specifications. * Exclusive awarding-body specific support to help students realise their full potential. * The most accessible texts with supportive notes, activities and advice to engage students. * Remains the best value for money available.
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