Electronic Media Criticism
3rd Revised edition
By (author) Peter B. Orlik
Normal Price: $113.00
Your Price: $101.70 AUD, inc. GST
Shipping: $7.95 per order
You Save: $11.30! (10% off normal price)
Plus...earn $5.09 in Boomerang Bucks
Availability: Available, ships in 7-10 days
Electronic Media Criticism by Peter B. Orlik
Book DescriptionElectronic Media Criticism introduces readers to a variety of critical approaches to audio and video discourse on radio, television and the Internet. The book applies key aesthetic, sociological, philosophical, psychological, structural and economic principles to arrive at a comprehensive evaluation of both programming and advertising content. It includes numerous critiques to illustrate the ways in which critical expression can be structured, providing readers with feasible and flexible tools for focused and rational analysis of electronic media product as well as enhanced understanding of the role and essential ingredients of criticism itself. These insights range from the perceptions of Plato and Aristotle to the research that motivates twenty-first century marketing and advertising.
Buy Electronic Media Criticism book by Peter B. Orlik from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9780415995375
(254mm x 178mm x 25mm)
Publisher: Taylor & Francis Ltd
Publish Date: 7-Jan-2009
Country of Publication: United Kingdom
Books By Author Peter B. Orlik
Exploring Electronic Media, Hardback (December 2006)» View all books by Peter B. Orlik
* This dynamic, new approach to teaching electronic media and culture balances a presentation of media history with analysis of contemporary media considerations and concerns. * Covers the key areas of programming, technology, regulation, and business, treating both historical aspects and contemporary conditions and projections.
» Have you read this book? We'd like to know what you think about it - write a review about Electronic Media Criticism book by Peter B. Orlik and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)
Author Biography - Peter B. Orlik
Peter B. Orlik is director and professor in Central Michigan University's School of Broadcast and Cinematic Arts. His industry experience includes work as copywriter, radio announcer/music director, and television promotions executive. He was the 2001 recipient of the Broadcast Education Association's Distinguished Education Service Award and a 2003 inductee into the Michigan Broadcasting Hall of Fame.
Bestselling Books: Our Current Bestsellers | Australia's Hottest 1000 Books | Bestselling Fiction | Bestselling Crime Mysteries and Thrillers | Bestselling Non Fiction Books | Bestselling Sport Books | Bestselling Gardening and Handicrafts Books | Bestselling Biographies | Bestselling Food and Drink | Bestselling History | Bestselling Travel Books | Bestselling School Textbooks & Study Guides | Bestselling Children's General Non-Fiction | Bestselling Young Adult Fiction | Bestselling Children's Fiction | Bestselling Picture Books | Top 100 US Bestsellers
Phone: 1300 36 33 32 (9am-5pm Mon-Fri AEST) - International: +61 2 9960 7998 - Online Form
Address: Boomerang Books, 878 Military Road, Mosman Junction, NSW, 2088
© 2003-2017. All Rights Reserved. Eclipse Commerce Pty Ltd - ACN: 122 110 687 - ABN: 49 122 110 687
For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.