The Elements of Strategy
A Pocket Guide to the Essence of Successful Business Strategy
By (author) Mark Daniell
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Elements of Strategy by Mark Daniell
Book DescriptionThere are many books on strategy. The specific purpose of this book is to give a concise and portable guide to the essential elements of successful strategy. The readers will be able to improve the quality and content of their own strategies and thus improve substantially the results achieved.
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Book DetailsISBN: 9780230009066
(216mm x 140mm x 6mm)
Imprint: Palgrave Macmillan
Publisher: Palgrave Macmillan
Publish Date: 23-Jun-2006
Country of Publication: United Kingdom
Books By Author Mark Daniell
Strategy, Hardback (October 2004)» View all books by Mark Daniell
Providing a step-by-step approach to the essential elements of strategy, this book outlines a 21-step approach, with a 30 plus slide strategy presentation for readers to apply themselves and construct a strategy. From insight to action, the approach integrates diagnosis, design, and implementation.
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Author Biography - Mark Daniell
MARK DANIELL is one of the world's leading strategic advisors, a noted business thought leader, author and expert commentator on CNN, CNBC, the BBC and other global media channels. Currently Chairman of The Cuscaden Group, he draws from more than a quarter century of experience as a Director of strategy consulting firm Bain & Company, President of publicly listed k1 Ventures, Director at merchant bank Wasserstein Perella and author, among other publications, of World of Risk: A New Approach to Global Strategy and Leadership, a best-selling and award-winning book on global strategy and the management of public affairs. He is a graduate of Harvard Law School (Juris Doctor), Oxford University, Amherst College, Universite de Paris IV-Sorbonne, the Institut d'Etudes Politiques de Paris and The Phillips Exeter Academy.
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