Elsevier's Dictionary of Advertising by S.G. Manoilova
Look inside with Google Book Preview
Elsevier's Dictionary of Advertising
By S.G. Manoilova

Elsevier's Dictionary of Advertising

By (author) See other recent books by S.G. Manoilova See other recent books by D.H. Konstantinova
Format: Hardback

Normal Price: $325.00
Your Price: $292.50 AUD, inc. GST
Shipping: $7.95 per order
You Save: $32.50! (10% off normal price)
Plus...earn $14.62 in Boomerang Bucks
Availability: Available Available to Backorder, No Due Date for Supply



Elsevier's Dictionary of Advertising by S.G. Manoilova

Book Description

The dynamic business of advertising is quite fascinating as it encompasses an eclectic diversity of fields and activities. Spanning from matters of budgeting, discounts and commissions to creativity, the art of words and images, it communicates to consumers a viable, marketable message. To cover such a diverse spectrum, this dictionary provides the users with terminology from the various spheres that interact to form the ever-expanding vocabulary of modern advertising: marketing and market research, creativity (graphic design, text writing and concept development, photography and film-making basics), media, prepress and typography. This dictionary will be of good use to students of advertising, advertising professionals (account executives, graphic designers, copywriters, media planners etc.), as well as to a wide range of business people.

Buy Elsevier's Dictionary of Advertising book by S.G. Manoilova from Australia's Online Bookstore, Boomerang Books.


Book Details

ISBN: 9780444506917
ISBN-10: 0444506918
Format: Hardback
(245mm x 178mm x 27mm)
Pages: 568
Imprint: Elsevier Science Ltd
Publisher: Elsevier Science & Technology
Publish Date: 13-Sep-2002
Country of Publication: United Kingdom

Reviews

» Have you read this book? We'd like to know what you think about it - write a review about Elsevier's Dictionary of Advertising book by S.G. Manoilova and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write a book review


Boomerang Bucks close

For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.

Recent books by S.G. Manoilova close
»
Recent books by D.H. Konstantinova close
»
BoomerangBooks.com.au close