Inside the Amazing Success of Today's Most Popular Chef
By (author) Marcia Layton Turner
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Emeril! by Marcia Layton Turner
Book DescriptionA revealing look at the real "Emeril live" Emeril Lagasse is a phenomenon--a television chef and restaurateur who has parlayed his outsized personality and gastronomic acumen into a multi--million--dollar culinary empire. Along the way, hea s added new catchphrases to the American idiom--"bam," "kick it up a notch," and "pork fat rules"--and won the hearts (and stomachs) of millions of loyal fans. Now, for the first time, you get to enter into Emerila s incredible world. Filled with candid stories and vivid details, EMERIL! Inside the Amazing Success of Todaya s Most Popular Chef reveals how this culinary connoisseur made it to the top of his profession, while staying true to his main mission--showing ordinary people how to have fun with food. Weaving together Emerila s personal and professional journeys to international stardom, EMERIL! Inside the Amazing Success of Todaya s Most Popular Chef offers an entertaining look at how one of the worlda s most talented chefs became a household name.
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Book DetailsISBN: 9780471656265
(234mm x 165mm x 23mm)
Imprint: John Wiley & Sons Inc
Publisher: John Wiley and Sons Ltd
Publish Date: 3-Sep-2004
Country of Publication: United States
Books By Author Marcia Layton Turner
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Crafters and craft lovers around the globe find common ground on Etsy. Learn the secrets of success on this one-of-a-kind marketplace! This guide gives you everything you need to know to make your crafts get notices, so you can make money.
Unofficial Guide to Starting a Small Business, Paperback (October 2004)
Want to be your own boss but aren't quite sure how to make it happen? This guide shows you the way. Covering the regulations and trends, it provides the start-up process, from coming up with a business plan and lining up financing to setting up shop, marketing to your customer base, and dealing with accounting, taxes, insurance, and licenses.
Kmart's Ten Deadly Sins, Hardback (August 2003)» View all books by Marcia Layton Turner
An insightful look at how Kmart's management destroyed the company Kmart's Ten Deadly Sins spins an intriguing tale of the missteps of a retail giant who once had the industry in the palm of its hand and foolishly let it all slip away.
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Author Biography - Marcia Layton Turner
MARCIA LAYTON TURNER is an Emeril fan who has been consistently impressed with Lagasse's success in creating a culinary empire using his name as a brand. Having won cooking contests and awards at a young age herself, Turner once considered a culinary arts career. Instead, she became a small business expert, writing the award--winning Unofficial Guide(r) to Starting a Small Business (Wiley). She has written for several top magazines and Web sites, including Business 2.0 and iVillage.com.
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