Why We Love (or Hate) Everyday Things
By (author) Don Norman
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Emotional Design by Don Norman
Book DescriptionDid you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colorful iMac? New research on emotion and cognition has shown that attractive things really do work better, as Donald Norman amply demonstrates in this fascinating book, which has garnered acclaim everywhere from Scientific American to The New Yorker.Emotional Design articulates the profound influence of the feelings that objects evoke, from our willingness to spend thousands of dollars on Gucci bags and Rolex watches, to the impact of emotion on the everyday objects of tomorrow.Norman draws on a wealth of examples and the latest scientific insights to present a bold exploration of the objects in our everyday world. Emotional Design will appeal not only to designers and manufacturers but also to managers, psychologists, and general readers who love to think about their stuff.
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Book DetailsISBN: 9780465051366
(203mm x 135mm x 18mm)
Imprint: Basic Books
Publisher: The Perseus Books Group
Publish Date: 20-Apr-2005
Country of Publication: United States
Books By Author Don Norman
Design of Future Things, Paperback (June 2009)
A fascinating look at the perils and promise of the intelligent objects of the future
Things That Make Us Smart, Paperback (March 1994)» View all books by Don Norman
"In Things That Make Us Smart, Donald A. Norman explores the complex interaction between human thought and the technology it creates, arguing for the development of machines that fit our minds, rather"
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Author Biography - Don Norman
Donald A. Norman is Professor of Computer Science at Northwestern University, a former "Apple Fellow," and a partner in the Nielsen Norman Group Consulting Firm, which consults with corporations on design. He is the author of a number of books on design, including Emotional Design and the best-selling The Design of Everyday Things. He lives in Northbrook, Illinois and Palo Alto, California.
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