Emotional Value: Creating Strong Bonds with Your Customers
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Emotional Value: Creating Strong Bonds with Your Customers by Janelle Barlow
Book DescriptionSociety is rapidly moving from a service economy to an experience economy. As a result, today's more sophisticated consumers not only demand services and products that are of the highest quality; they also want positive, emotionally satisfying experiences. The companies and institutions that learn how to add Emotional Value to their customers' experiences will leave their competitors behind. This book details a practice for adding Emotional Value to customers' experiences and to those of staff. The practices show that by understanding the critical role emotions play in creating customer experiences, organizations can take their service to new levels.
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Book DetailsISBN: 9781576750797
(95mm x 65mm x 11mm)
Publish Date: 1-Apr-2000
Country of Publication: United States
Books By Author Janelle Barlow
Complaint is a Gift, Paperback (September 2008)
Introduces the revolutionary notion that customer complaints are not annoyances to be dodged, denied, or buried but are instead valuable pieces of feedback. Using numerous real-life examples, A Complaint Is a Gift shows precisely how to handle complaints in a way that brings benefit to your organization and satisfaction to your customers.
Smart Videoconferencing, Paperback (August 2002)» View all books by Janelle Barlow
In recent years, videoconferencing technology has improved significantly as equipment prices have dropped. Smart Videoconferencing demonstrates how to integrate this technology into business communications.
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