Emotional Value: Creating Strong Bonds with Your Customers by Janelle Barlow
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Emotional Value: Creating Strong Bonds with Your Customers
By Janelle Barlow

Emotional Value: Creating Strong Bonds with Your Customers

By (author) See other recent books by Janelle Barlow See other recent books by Diana Maul
Foreword by Michael Edwardson See other recent books by Michael Edwardson
Format: Hardback

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Emotional Value: Creating Strong Bonds with Your Customers by Janelle Barlow

Book Description

Society is rapidly moving from a service economy to an experience economy. As a result, today's more sophisticated consumers not only demand services and products that are of the highest quality; they also want positive, emotionally satisfying experiences. The companies and institutions that learn how to add Emotional Value to their customers' experiences will leave their competitors behind. This book details a practice for adding Emotional Value to customers' experiences and to those of staff. The practices show that by understanding the critical role emotions play in creating customer experiences, organizations can take their service to new levels.

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Book Details

ISBN: 9781576750797
ISBN-10: 1576750795
Format: Hardback
(95mm x 65mm x 11mm)
Pages: 300
Imprint: Berrett-Koehler
Publisher: Berrett-Koehler
Publish Date: 1-Apr-2000
Country of Publication: United States

Books By Author Janelle Barlow

Complaint is a Gift by Janelle Barlow Complaint is a Gift, Paperback (September 2008)

Introduces the revolutionary notion that customer complaints are not annoyances to be dodged, denied, or buried but are instead valuable pieces of feedback. Using numerous real-life examples, A Complaint Is a Gift shows precisely how to handle complaints in a way that brings benefit to your organization and satisfaction to your customers.

Smart Videoconferencing by Janelle Barlow Smart Videoconferencing, Paperback (August 2002)

In recent years, videoconferencing technology has improved significantly as equipment prices have dropped. Smart Videoconferencing demonstrates how to integrate this technology into business communications.

» View all books by Janelle Barlow

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Recent books by Janelle Barlow close
Shift! Powerful Stories of Organizational Transformation by Janelle Barlow
Complaint is a Gift by Janelle Barlow
Smart Videoconferencing by Janelle Barlow
»
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Emotional Value: Creating Strong Bonds with Your Customers by Diana Maul
»
Recent books by Michael Edwardson close
Emotional Value: Creating Strong Bonds with Your Customers by Michael Edwardson
»
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