Encyclopaedic Dictionary of Marketing by Kaleem Mohammad Khan
Look inside with Google Book Preview
Encyclopaedic Dictionary of Marketing
By Kaleem Mohammad Khan

The Encyclopaedic Dictionary of Marketing

By (author) See other recent books by Kaleem Mohammad Khan See other recent books by Mohammed Naved Khan
Format: Paperback

Normal Price: $51.95
Your Price: $46.76 AUD, inc. GST
Shipping: $7.95 per order
You Save: $5.20! (10% off normal price)
Plus...earn $2.34 in Boomerang Bucks
Availability: Available Available to Backorder, No Due Date for Supply



Encyclopaedic Dictionary of Marketing by Kaleem Mohammad Khan

Book Description

This reader-friendly dictionary covers around 5,000 terms, concepts, theories, methods and techniques related to general marketing, advertising, sales promotion, sales management, retailing, international marketing, consumer behaviour, e-marketing, marketing research and service marketing. Individual terms are lucidly explained and examples have been provided where required. The volume serves as a valuable resource to all in the field of marketing.

Buy Encyclopaedic Dictionary of Marketing book by Kaleem Mohammad Khan from Australia's Online Bookstore, Boomerang Books.


Book Details

ISBN: 9780761935018
ISBN-10: 0761935010
Format: Paperback
(241mm x 184mm x 20mm)
Pages: 356
Imprint: SAGE Publications Inc
Publisher: SAGE Publications Inc
Publish Date: 7-Aug-2006
Country of Publication: United States

Reviews

» Have you read this book? We'd like to know what you think about it - write a review about Encyclopaedic Dictionary of Marketing book by Kaleem Mohammad Khan and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write a book review


Boomerang Bucks close

For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.

Recent books by Kaleem Mohammad Khan close
»
Recent books by Mohammed Naved Khan close
Encyclopaedic Dictionary of Marketing by Mohammed Naved Khan
»
BoomerangBooks.com.au close