Encyclopedia of Survey Research Methods
By (author) Paul J. Lavrakas
Normal Price: $452.00
Your Price: $406.80 AUD, inc. GST
Shipping: $7.95 per order
You Save: $45.20! (10% off normal price)
Plus...earn $20.34 in Boomerang Bucks
Availability: Available to Backorder, No Due Date for Supply
Encyclopedia of Survey Research Methods by Paul J. Lavrakas
Book DescriptionTo the uninformed, surveys appear to be an easy type of research to design and conduct, but when students and professionals delve deeper, they encounter the vast complexities that the range and practice of survey methods present. To complicate matters, technology has rapidly affected the way surveys can be conducted; today, surveys are conducted via cell phone, the Internet, email, interactive voice response, and other technology-based modes. Thus, students, researchers, and professionals need both a comprehensive understanding of these complexities and a revised set of tools to meet the challenges. In conjunction with top survey researchers around the world and with Nielsen Media Research serving as the corporate sponsor, the Encyclopedia of Survey Research Methods presents state-of-the-art information and methodological examples from the field of survey research. Although there are other 'how-to' guides and references texts on survey research, none are as comprehensive as this encyclopedia, nor do they present the material in such a focused and approachable manner. With more than 600 entries, this resource uses a Total Survey Error perspective which considers all aspects of possible survey error from a cost/benefit standpoint.a Key Features Covers all major facets of survey research methodology, from selecting the sample design and the sampling frame, designing and pretesting the questionnaire, data collection, and data coding, to the thorny issues surrounding diminishing response rates, confidentiality, privacy, informed consent and other ethical issues, data weighting, and data analyses Presents a ReaderAes Guide to organize entries around themes or specific topics and easily guide users to areas of interest Offers cross-referenced terms, brief listing of further readings, and stable website URLs following most entries Provides appendices that include a general bibliography to build on 'Further Readings,' an annotated list of organizations relevant to survey research, and sample survey designs and actual instruments to further offer the user guidance in designing his or her own research The Encyclopedia of Survey Research Methods is specifically written to appeal to beginning, intermediate, and advanced students, practitioners, researchers, consultants, and consumers of survey-based information.
Buy Encyclopedia of Survey Research Methods book by Paul J. Lavrakas from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9781412918084
(280mm x 216mm x 74mm)
Imprint: SAGE Publications Inc
Publisher: SAGE Publications Inc
Publish Date: 2-Oct-2008
Country of Publication: United States
Books By Author Paul J. Lavrakas
View all books by Paul J. Lavrakas
» Have you read this book? We'd like to know what you think about it - write a review about Encyclopedia of Survey Research Methods book by Paul J. Lavrakas and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)
Author Biography - Paul J. Lavrakas
Paul J. Lavrakas, PhD, is a Research Psychologist and Research Methodologist consultant. He served as Chief Research Methodologist for Nielsen Media Research from 2000-2007. Before joining Nielsen, he was a Full Professor at Northwestern University (1978-1996) and Ohio State University (1996-2000), as well as the founding faculty director of the survey centers at both universities. He is the author of Telephone Survey Methods: Sampling, Selection, and Supervision (2nd Edition, SAGE, 1993) and four other books covering election polling and the news media, as well as numerous other methodological and substantive publications and conference papers.
Bestselling Books: Our Current Bestsellers | Australia's Hottest 1000 Books | Bestselling Fiction | Bestselling Crime Mysteries and Thrillers | Bestselling Non Fiction Books | Bestselling Sport Books | Bestselling Gardening and Handicrafts Books | Bestselling Biographies | Bestselling Food and Drink | Bestselling History | Bestselling Travel Books | Bestselling School Textbooks & Study Guides | Bestselling Children's General Non-Fiction | Bestselling Young Adult Fiction | Bestselling Children's Fiction | Bestselling Picture Books | Top 100 US Bestsellers
Phone: 1300 36 33 32 (9am-2pm Mon-Fri AEST) - International: +61 2 9960 7998 - Online Form
Address: Boomerang Books, 878 Military Road, Mosman Junction, NSW, 2088
© 2003-2016. All Rights Reserved. Eclipse Commerce Pty Ltd - ACN: 122 110 687 - ABN: 49 122 110 687
For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.