End of Advertising as We Know it by Sergio Zyman
Look inside with Google Book Preview
End of Advertising as We Know it
By Sergio Zyman

The End of Advertising as We Know it

By (author) See other recent books by Sergio Zyman See other recent books by Armin Brott
Format: Hardback

Checking availability...



End of Advertising as We Know it by Sergio Zyman

Book Description

The controversial marketing guru discusses the revolution in advertising strategy "What can I say about Sergio Zyman? He's a genius; that's all."-Warren Bennis, University Professor and DistinguishedProfessor of BusinessAdministration, USC Marshall School of Business In this follow-up to his bestselling book The End of Marketing As We Know It, Sergio Zyman, Coca-Cola's renowned former chief marketing officer, argues that the business of advertising as we know it is dead. He uses real-world examples to illustrate how modern advertising overemphasizes art and entertainment and neglects the most important rule of advertising-sell the product. With a keen eye and a no-holds-barred approach, Zyman discusses how advertising died, what killed it, and how to revive it. He addresses the most critical issues affecting any organization's sales and marketing departments, using his time-tested, unorthodox, and sometimes even counterintuitive principles in order to translate key strategies into positive business results. For marketing managers, advertisers, and CEOs, this book offers groundbreaking advice from one of the legends of modern marketing, as well as the knowledge, insights, tools, and direction to transform advertising strategies from hoping to planning, from art to science, from guessing to knowing, and from random success to planned success.

Buy End of Advertising as We Know it book by Sergio Zyman from Australia's Online Bookstore, Boomerang Books.


Book Details

ISBN: 9780471225812
ISBN-10: 0471225819
Format: Hardback
(238mm x 163mm x 22mm)
Pages: 240
Imprint: John Wiley & Sons Inc
Publisher: John Wiley and Sons Ltd
Publish Date: 25-Sep-2002
Country of Publication: United States

Other Editions...


Books By Author Sergio Zyman

End of Advertising as We Know it by Sergio Zyman End of Advertising as We Know it, Paperback (January 2004)

The End of Advertising as We Know It uses real-world examples to illustrate how modern advertising over-emphasizes artfulness and neglects the most important rule of advertising: sell the product. Readers will learn how advertising died, what killed it, and how to revive it for the better.

Enterprise Marketing Management by Sergio Zyman Enterprise Marketing Management, Hardback (July 2003)

Top executives at the renowned Zyman Marketing Group introduce a new paradigm for marketing managers--Enterprise Marketing Management (EMM). EMM systematically links marketing to all the essential functions within an organization, realigning the organization to put marketing efforts and customer service at its core.

End of Marketing as We Know it by Sergio Zyman End of Marketing as We Know it, Paperback (November 2000)

A former Coca-Cola marketing czar argues that a well-honed strategy is more important to success than what ads say, that marketing isn't an art but a science, and that feel-good marketing is pointless unless it results in sales. Reprint.

» View all books by Sergio Zyman

Reviews

» Have you read this book? We'd like to know what you think about it - write a review about End of Advertising as We Know it book by Sergio Zyman and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write a book review


Author Biography - Sergio Zyman

SERGIO ZYMAN is the former chief marketing officer at Coca-Cola and the bestselling author of The End of Marketing as We Know It. He is the founder and Chairman of the Zyman Marketing Group, a leading firm in strategic consulting, software applications, and educational resources whose clients include Chase Bank, Callaway Golf, and Vicente Fox, President of Mexico. ARMIN BROTT has co-written books on business with some of today's highest profile industry leaders, and is also a bestselling author in his own right. His other titles include The Expectant Father: Facts, Tips, and Advice for Dads-to-Be, The New Father: A Dad's Guide to the First Year, and A Dad's Guide to the Toddler Years. He lives with his family in Oakland, California.

Boomerang Bucks close

For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.

Recent books by Sergio Zyman close
End of Advertising as We Know it by Sergio Zyman
Enterprise Marketing Management by Sergio Zyman
End of Marketing as We Know it by Sergio Zyman
»
Recent books by Armin Brott close
FAQ for New Fathers by Armin Brott
FAQ for Expectant Fathers by Armin Brott
Fathering Your Child from the Crib to the Classroon by Armin Brott
Best Birth by Armin Brott
New Father by Armin Brott
New Father Boxed Set by Armin Brott
Expectant Father Boxed Set by Armin Brott
End of Advertising as We Know it by Armin Brott
End of Advertising as We Know it by Armin Brott
New Father Series Boxed Set by Armin Brott
»
BoomerangBooks.com.au close