Control and Commitment in a High-Tech Corporation
By (author) Gideon Kunda
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Engineering Culture by Gideon Kunda
Book DescriptionEngineering Culture is an award-winning ethnography of the engineering division of a large American high-tech corporation. Now, this influential book-which has been translated into Japanese, Italian, and Hebrew-has been revised to bring it up to date. In Engineering Culture, Gideon Kunda offers a critical analysis of an American company's well-known and widely emulated \u0022corporate culture.\u0022 Kunda uses detailed descriptions of everyday interactions and rituals in which the culture is brought to life, excerpts from in-depth interviews and a wide variety of corporate texts to vividly portray managerial attempts to design and impose the culture and the ways in which it is experienced by members of the organization. The company's management, Kunda reveals, uses a variety of methods to promulgate what it claims is a non-authoritarian, informal, and flexible work environment that enhances and rewards individual commitment, initiative, and creativity while promoting personal growth. The author demonstrates, however, that these pervasive efforts mask an elaborate and subtle form of normative control in which the members' minds and hearts become the target of corporate influence. Kunda carefully dissects the impact this form of control has on employees' work behavior and on their sense of self. In the conclusion written especially for this edition, Kunda reviews the company's fortunes in the years that followed publication of the first edition, reevaluates the arguments in the book, and explores the relevance of corporate culture and its management today.
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Book DetailsISBN: 9781592135462
(5830mm x 3895mm x 20mm)
Imprint: Temple University Press,U.S.
Publisher: Temple University Press,U.S.
Publish Date: 2-Aug-2006
Country of Publication: United States
Books By Author Gideon Kunda
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Tells the story of how the market for temporary professionals operates from the perspective of the contractors who do the work, the managers who employ them, the permanent employees who work beside them, and the staffing agencies who broker deals. This book illustrates how the reality of flexibility often differs substantially from its promise.
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Author Biography - Gideon Kunda
Gideon Kunda is Associate Professor, Department of Labor Studies, Tel Aviv University.
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