Enterprise, Entrepreneurship and Innovation
Concepts, Contexts and Commercialization
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Enterprise, Entrepreneurship and Innovation by Robin Lowe
Book DescriptionEnterprise, Entrepreneurship and Innovation provides readers with an accessible and readable introduction to the various dimensions of entrepreneurship and market innovation. It has a clear structure that is easy for the reader to follow and it focuses on enterprising behaviour. Helpful text features include case studies and 'pause and reflect' situations for the entrepreneur to deliberate on the information they have available before making their decision. This helps to emphasise the point that there are few simple and straightforward decisions closely reflecting decisions in 'real life'. The authors also employ integrative personal development activities that provide a basis for readers to reflect on the learning of the chapters and develop a personal development strategy to increase their ability to become more entrepreneurial and improve their ability to manage market innovation. After completing the book, readers will understand how to acquire the entrepreneur's skills, attitudes and knowledge; the techniques needed to generate new business and create a new organisation.
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Book DetailsISBN: 9780750669207
(246mm x 189mm x 25mm)
Imprint: Butterworth-Heinemann Ltd
Publisher: Taylor & Francis Ltd
Publish Date: 2-May-2006
Country of Publication: United Kingdom
Books By Author Robin Lowe
CIM Coursebook 08/09 Strategic Marketing Decisions, Paperback (July 2008)
Offers companions to the Chartered Institute of Marketing (CIM) professional marketing qualifications. This title includes chapters that feature case studies, study tips and activities to test your learning and understanding. It offers online materials that support students and tutors at various stages.
Understanding and Managing Customers, Paperback (October 2004)» View all books by Robin Lowe
A comprehensive overview of the process and pitfalls of understanding and managing customers, designed for first year undergraduates on both business studies and marketing degrees. This text is also useful for HND students, those studying for the Chartered Institute of Marketing certificate and practitioners in the early stages of their careers.
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