Enterprise, Entrepreneurship and Innovation by Robin Lowe
Look inside with Google Book Preview
Enterprise, Entrepreneurship and Innovation
By Robin Lowe

Enterprise, Entrepreneurship and Innovation

Concepts, Contexts and Commercialization

By (author) See other recent books by Robin Lowe See other recent books by Sue Marriott
Format: Paperback

Normal Price: $86.99
Your Price: $78.29 AUD, inc. GST
Shipping: $7.95 per order
You Save: $8.70! (10% off normal price)
Plus...earn $3.91 in Boomerang Bucks
Availability: Available Available, ships in 7-10 days



Enterprise, Entrepreneurship and Innovation by Robin Lowe

Book Description

Enterprise, Entrepreneurship and Innovation provides readers with an accessible and readable introduction to the various dimensions of entrepreneurship and market innovation. It has a clear structure that is easy for the reader to follow and it focuses on enterprising behaviour. Helpful text features include case studies and 'pause and reflect' situations for the entrepreneur to deliberate on the information they have available before making their decision. This helps to emphasise the point that there are few simple and straightforward decisions closely reflecting decisions in 'real life'. The authors also employ integrative personal development activities that provide a basis for readers to reflect on the learning of the chapters and develop a personal development strategy to increase their ability to become more entrepreneurial and improve their ability to manage market innovation. After completing the book, readers will understand how to acquire the entrepreneur's skills, attitudes and knowledge; the techniques needed to generate new business and create a new organisation.

Buy Enterprise, Entrepreneurship and Innovation book by Robin Lowe from Australia's Online Bookstore, Boomerang Books.


Book Details

ISBN: 9780750669207
ISBN-10: 0750669209
Format: Paperback
(246mm x 189mm x 25mm)
Pages: 472
Imprint: Butterworth-Heinemann Ltd
Publisher: Taylor & Francis Ltd
Publish Date: 2-May-2006
Country of Publication: United Kingdom

Books By Author Robin Lowe

CIM Coursebook 08/09 Strategic Marketing Decisions by Robin Lowe CIM Coursebook 08/09 Strategic Marketing Decisions, Paperback (July 2008)

Offers companions to the Chartered Institute of Marketing (CIM) professional marketing qualifications. This title includes chapters that feature case studies, study tips and activities to test your learning and understanding. It offers online materials that support students and tutors at various stages.

» View all books by Robin Lowe

Reviews

» Have you read this book? We'd like to know what you think about it - write a review about Enterprise, Entrepreneurship and Innovation book by Robin Lowe and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write a book review


Boomerang Bucks close

For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.

Recent books by Robin Lowe close
CIM Coursebook 08/09 Strategic Marketing Decisions by Robin Lowe
»
Recent books by Sue Marriott close
Enterprise, Entrepreneurship and Innovation by Sue Marriott
»
BoomerangBooks.com.au close