Enterprise and Competitiveness
A Systems View of International Business
By (author) Mark Casson
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Enterprise and Competitiveness by Mark Casson
Book DescriptionMark Casson demonstrates how the economic effects of culture-social values such as honesty, dedication, and loyalty-can be analysed in a rigorous fashion. He argues that gains from technology in modern society can be offset by high costs stemming from the missing moral dimension which has implications for economic competitiveness and for social and economic institutions. A strong culture reduced transaction costs and enhances performance-the success of an economy thus depends on the quality of its culture.
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Book DetailsISBN: 9780198289579
(214mm x 137mm x 16mm)
Imprint: Clarendon Press
Publisher: Oxford University Press
Publish Date: 30-Mar-1995
Country of Publication: United Kingdom
Books By Author Mark Casson
Entrepreneur in History, Hardback (June 2013)
Covering the period c.1200-c.2000, this book provides an innovative investigation of entrepreneurship in a long-run historical perspective, presenting new insights into the personal characteristics of successful business people and deepening our understanding of the roots of industrialization and economic growth.
Multinationals and World Trade, Paperback (June 2012)» View all books by Mark Casson
First published in 1986, this work reports the results of the Leverhulme project on mulitnationals and intermediate product trade based at the University of Reading during the academic year 1982/3.
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