Entertainment-Education and Social Change
History, Research, and Practice
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Entertainment-Education and Social Change by Arvind Singhal
Book DescriptionEntertainment-Education and Social Change introduces readers to entertainment-education (E-E) literature from multiple perspectives. This distinctive collection covers the history of entertainment-education, its applications in the United States and throughout the world, the multiple communication theories that bear on E-E, and a range of research methods for studying the effects of E-E interventions. The editors include commentary and insights from prominent E-E theoreticians, practitioners, activists, and researchers, representing a wide range of nationalities and theoretical orientations. Examples of effective E-E designs and applications, as well as an agenda for future E-E initiatives and campaigns, make this work a useful volume for scholars, educators, and practitioners in entertainment media studies, behavior change communications, public health, psychology, social work, and other arenas concerned with strategies for social change. It will be an invaluable resource book for members of governmental and non-profit agencies, public health and development professionals, and social activists.
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Book DetailsISBN: 9780805845525
(229mm x 152mm x 32mm)
Imprint: Lawrence Erlbaum Associates Inc
Publisher: Taylor & Francis Inc
Publish Date: 13-Dec-2003
Country of Publication: United States
Books By Author Arvind Singhal
Entertainment-Education and Social Change, Paperback (December 2003)
This title represents a resource book that introduces its readers to E-E literature written from varied perspectives. Chapter authors include E-E theoreticians, practitioners and researchers and display a wide range of nationalities and theoretical orientations.
Combating AIDS, Paperback (November 2002)
Awarded the Annual Award for Distinguished Scholarly Book in Applied Communication, by the National Communication Association, USA, this book synthesizes lessons learned about effective HIV/AIDS prevention programs, emphasizing the role of communication strategies.
Entertainment-Education, Paperback (August 1999)» View all books by Arvind Singhal
This volume focuses on the development of entertainment-education - using the universal appeal of entertainment to show individuals how they can live safer, healthier, and happier lives. The authors identify ethical and other problems that accompany this approach to social change.
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