A Communication Strategy for Social Change
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Entertainment-Education by Arvind Singhal
Book DescriptionArvind Singhal and Everett M. Rogers have developed this unique volume focused on the history and development of entertainment-education. This approach to communication is the process of designing and implementing a media message to both entertain and educate to increase audience members' knowledge about an educational issue, create favorable attitudes, and change overt behavior. It uses the universal appeal of entertainment to show individuals how they can live safer, healthier, and happier lives. Entertainment formats such as soap operas, rock music, feature films, talk shows, cartoons, comics, and theater are utilized in various countries to promote messages about educational issues. This book presents a balanced picture of the entertainment-education strategy, identifying ethical and other problems that accompany efforts to bring about social change.
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Book DetailsISBN: 9780805833508
(229mm x 152mm x 14mm)
Imprint: Lawrence Erlbaum Associates Inc
Publisher: Taylor & Francis Inc
Publish Date: 12-Aug-1999
Country of Publication: United States
Books By Author Arvind Singhal
Entertainment-Education and Social Change, Hardback (December 2003)
This title represents a resource book that introduces its readers to E-E literature written from varied perspectives. Chapter authors include E-E theoreticians, practitioners and researchers and display a wide range of nationalities and theoretical orientations.
Combating AIDS, Paperback (November 2002)» View all books by Arvind Singhal
Awarded the Annual Award for Distinguished Scholarly Book in Applied Communication, by the National Communication Association, USA, this book synthesizes lessons learned about effective HIV/AIDS prevention programs, emphasizing the role of communication strategies.
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