Entrepreneurship For Dummies by Kathleen Allen
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Entrepreneurship For Dummies
By Kathleen Allen

Entrepreneurship For Dummies

By (author) See other recent books by Kathleen Allen
Format: Paperback

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Entrepreneurship For Dummies by Kathleen Allen

Book Description

Today's business marketplace is filled with news of small business and entrepreneurs making it big. Entrepreneurship For Dummies brings everything the reader needs to get started in business into one package. From developing an opportunity and coming up with a concept to actually creating the company, this book guides readers step-by-step. Included are all the procedures necessary to create a successful business. Learn how to know your customer, test and protect your product, test distribution, and create a business plan. Discover how to find the best legal structure, business model, organization plan, marketing plan, and financial plan.

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Book Details

ISBN: 9780764552625
ISBN-10: 0764552627
Format: Paperback
(233mm x 187mm x 21mm)
Pages: 384
Imprint: Hungry Minds Inc,U.S.
Publisher: John Wiley & Sons Inc
Publish Date: 16-Oct-2000
Country of Publication: United States

Books By Author Kathleen Allen

Complete MBA For Dummies by Kathleen Allen Complete MBA For Dummies, Paperback (January 2008)

Want to get an MBA? The Complete MBA For Dummies, 2 nd Edition, is the practical, plain-English guide that covers all the basics of a top-notch MBA program, helping you to navigate today's most innovative business strategies.

» View all books by Kathleen Allen

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Author Biography - Kathleen Allen

Kathleen Allen, Ph.D., is a professor of entrepreneurship at USC. Her books include The Complete MBA For Dummies(R) and eBusiness Technology Kit For Dummies(R).

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