Entrepreneurship For Dummies
By (author) Kathleen Allen
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Entrepreneurship For Dummies by Kathleen Allen
Book DescriptionToday's business marketplace is filled with news of small business and entrepreneurs making it big. Entrepreneurship For Dummies brings everything the reader needs to get started in business into one package. From developing an opportunity and coming up with a concept to actually creating the company, this book guides readers step-by-step. Included are all the procedures necessary to create a successful business. Learn how to know your customer, test and protect your product, test distribution, and create a business plan. Discover how to find the best legal structure, business model, organization plan, marketing plan, and financial plan.
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Book DetailsISBN: 9780764552625
(233mm x 187mm x 21mm)
Imprint: Hungry Minds Inc,U.S.
Publisher: John Wiley & Sons Inc
Publish Date: 16-Oct-2000
Country of Publication: United States
Books By Author Kathleen Allen
Complete MBA For Dummies, Paperback (January 2008)» View all books by Kathleen Allen
Want to get an MBA? The Complete MBA For Dummies, 2 nd Edition, is the practical, plain-English guide that covers all the basics of a top-notch MBA program, helping you to navigate today's most innovative business strategies.
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Author Biography - Kathleen Allen
Kathleen Allen, Ph.D., is a professor of entrepreneurship at USC. Her books include The Complete MBA For Dummies(R) and eBusiness Technology Kit For Dummies(R).
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