Europe's Best Advertising Bk.15
By (author) Mark Tungate
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Epica by Mark Tungate
Book DescriptionThis 15th annual edition of the Epica Book features more than 800 commercials, print ads, publications, internet sites, direct marketing operations and packaging design projects honoured in the 2001/02 Epica awards, Europe's premier creative awards show. Judged by journalists from 30 leading European advertising magazines, the 15th Epica awards attracted 5, 283 entries from 643 of the best European advertising agencies, photographers and production houses in 39 countries. All the winners are in the Epica book, together with a selection of other high-scoring campaigns. The Epica awards have become the reference for creative achievement in Europe. The Epica Book is a lasting record of the awards and a unique source of information for all those interested in contemporary European creative awards.
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Book DetailsISBN: 9782884790192
(300mm x 200mm x 25mm)
Imprint: AVA Publishing SA
Publisher: Bloomsbury Publishing PLC
Publish Date: 23-Sep-2002
Country of Publication: Switzerland
Books By Author Mark Tungate
Adland, Hardback (January 2015)
Explore the advertising landscape from a global perspective.
Fashion Brands, Paperback (October 2012)
Explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. This title analyses every aspect of fashion from a marketing perspective. It also looks at the impact of blogging and the rise of celebrity-endorsed products and fashion ranges.
Branded Beauty, Hardback (October 2011)
Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances, cosmetic surgery - even tattooing and piercing. This title delves into the history and evolution of the beauty business. From luxury boutiques in Paris to tattoo parlours in Brooklyn, it introduces the people who've made skin their trade.
Luxury World, Hardback (October 2009)» View all books by Mark Tungate
The word 'luxury' has almost lost its meaning. This title takes us on a voyage around the luxury universe, slipping behind the facades of the world's most sophisticated businesses to show the reader how they function.
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