The Essential McLuhan
Normal Price: $39.99
Your Price: $35.99 AUD, inc. GST
Shipping: $7.95 per order
You Save: $4.00! (10% off normal price)
Plus...earn $1.80 in Boomerang Bucks
Availability: Available, ships in 7-10 days
Essential McLuhan by Eric McLuhan
Book DescriptionMarshall McLuhan's insights are fresher and more applicable today than when he first announced them to a startled world. A whole new generation is turning to his work to understand a global village made real by the information superhighway and the overwhelming challenge of electronic transformation."Before anyone could perceive the electric form of the information revolution, McLuhan was publishing brilliant explanations of the perceptual changes being experienced by the users of mass media. He seemed futuristic to some and an enemy of print and literacy to others. He was, in reality, a deeply literate man of astonishing prescience. Tom Wolfe suggested aloud that McLuhan's work was as important culturally as that of Darwin or Freud. Agreement and scoffing ensued. Increasingly Wolfe's wonder seems justified."From the IntroductionHere in one volume, are McLuhan's key ideas, drawn from his books, articles, correspondence, and published speeches. This book is the essential archive of his constantly surprising vision.
Buy Essential McLuhan book by Eric McLuhan from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9780465019953
(229mm x 152mm x 21mm)
Imprint: Basic Books
Publisher: The Perseus Books Group
Publish Date: 21-Jun-1996
Country of Publication: United States
Books By Author Eric McLuhan
Know Thyself, Paperback / softback (September 2012)
The third of five books in a groundbreaking new series, The Human Equation Toolkit. McLuhan and Constantineau investigate the interplay between the four postures and the modes of perception.
Science of Investigation, Paperback (July 2012)View all books by Eric McLuhan
The second of four books in a groundbreaking new series, The Human Equation Toolkit. The authors provide a generic equation for reconciling pairs of opposites by emphasizing differences, and for unifying diverse elements by stressing samenessNcreating a tool for investigating and transcending human development.
» Have you read this book? We'd like to know what you think about it - write a review about Essential McLuhan book by Eric McLuhan and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)
Author Biography - Eric McLuhan
Eric McLuhan, Ph.D., is the author of Laws of Media and The City as Classroom (both with Marshall McLuhan) and a forthcoming book on James Joyce's Finnegan's Wake. He has taught at the University of Toronto, York University, Wisconsin State University, and other colleges. Frank Zingrone, Ph.D., is professor of communication at York University in Toronto. He has also taught at MIT and SUNY (Buffalo). He is an information scientist, poet, former associate editor of the Canadian Journal of Communication and a widely published media investigator.
Bestselling Books: Our Current Bestsellers | Australia's Hottest 1000 Books | Bestselling Fiction | Bestselling Crime Mysteries and Thrillers | Bestselling Non Fiction Books | Bestselling Sport Books | Bestselling Gardening and Handicrafts Books | Bestselling Biographies | Bestselling Food and Drink | Bestselling History | Bestselling Travel Books | Bestselling School Textbooks & Study Guides | Bestselling Children's General Non-Fiction | Bestselling Young Adult Fiction | Bestselling Children's Fiction | Bestselling Picture Books | Top 100 US Bestsellers
Phone: 1300 36 33 32 (9am-2pm Mon-Fri AEST) - International: +61 2 9960 7998 - Online Form
Address: Boomerang Books, 878 Military Road, Mosman Junction, NSW, 2088
© 2003-2016. All Rights Reserved. Eclipse Commerce Pty Ltd - ACN: 122 110 687 - ABN: 49 122 110 687
For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.