The Essential McLuhan
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Essential McLuhan by Eric McLuhan
Book DescriptionMarshall McLuhan's insights are fresher and more applicable today than when he first announced them to a startled world. A whole new generation is turning to his work to understand a global village made real by the information superhighway and the overwhelming challenge of electronic transformation."Before anyone could perceive the electric form of the information revolution, McLuhan was publishing brilliant explanations of the perceptual changes being experienced by the users of mass media. He seemed futuristic to some and an enemy of print and literacy to others. He was, in reality, a deeply literate man of astonishing prescience. Tom Wolfe suggested aloud that McLuhan's work was as important culturally as that of Darwin or Freud. Agreement and scoffing ensued. Increasingly Wolfe's wonder seems justified."From the IntroductionHere in one volume, are McLuhan's key ideas, drawn from his books, articles, correspondence, and published speeches. This book is the essential archive of his constantly surprising vision.
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Book DetailsISBN: 9780465019953
(229mm x 152mm x 21mm)
Imprint: Basic Books
Publisher: The Perseus Books Group
Publish Date: 21-Jun-1996
Country of Publication: United States
Books By Author Eric McLuhan
Know Thyself, Paperback / softback (September 2012)
The third of five books in a groundbreaking new series, The Human Equation Toolkit. McLuhan and Constantineau investigate the interplay between the four postures and the modes of perception.
Science of Investigation, Paperback (July 2012)View all books by Eric McLuhan
The second of four books in a groundbreaking new series, The Human Equation Toolkit. The authors provide a generic equation for reconciling pairs of opposites by emphasizing differences, and for unifying diverse elements by stressing samenessNcreating a tool for investigating and transcending human development.
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Author Biography - Eric McLuhan
Eric McLuhan, Ph.D., is the author of Laws of Media and The City as Classroom (both with Marshall McLuhan) and a forthcoming book on James Joyce's Finnegan's Wake. He has taught at the University of Toronto, York University, Wisconsin State University, and other colleges. Frank Zingrone, Ph.D., is professor of communication at York University in Toronto. He has also taught at MIT and SUNY (Buffalo). He is an information scientist, poet, former associate editor of the Canadian Journal of Communication and a widely published media investigator.
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