Essential McLuhan by Eric McLuhan
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Essential McLuhan
By Eric McLuhan

The Essential McLuhan

By (author) See other recent books by Eric McLuhan See other recent books by Frank Zingrone
Edited by Marshall McLuhan See other recent books by Marshall McLuhan
Format: Paperback

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Essential McLuhan by Eric McLuhan

Book Description

Marshall McLuhan's insights are fresher and more applicable today than when he first announced them to a startled world. A whole new generation is turning to his work to understand a global village made real by the information superhighway and the overwhelming challenge of electronic transformation."Before anyone could perceive the electric form of the information revolution, McLuhan was publishing brilliant explanations of the perceptual changes being experienced by the users of mass media. He seemed futuristic to some and an enemy of print and literacy to others. He was, in reality, a deeply literate man of astonishing prescience. Tom Wolfe suggested aloud that McLuhan's work was as important culturally as that of Darwin or Freud. Agreement and scoffing ensued. Increasingly Wolfe's wonder seems justified."From the IntroductionHere in one volume, are McLuhan's key ideas, drawn from his books, articles, correspondence, and published speeches. This book is the essential archive of his constantly surprising vision.

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Book Details

ISBN: 9780465019953
ISBN-10: 0465019951
Format: Paperback
(229mm x 152mm x 21mm)
Pages: 416
Imprint: Basic Books
Publisher: The Perseus Books Group
Publish Date: 21-Jun-1996
Country of Publication: United States

Books By Author Eric McLuhan

Know Thyself by Eric McLuhan Know Thyself, Paperback / softback (September 2012)

The third of five books in a groundbreaking new series, The Human Equation Toolkit. McLuhan and Constantineau investigate the interplay between the four postures and the modes of perception.

Science of Investigation by Eric McLuhan Science of Investigation, Paperback (July 2012)

The second of four books in a groundbreaking new series, The Human Equation Toolkit. The authors provide a generic equation for reconciling pairs of opposites by emphasizing differences, and for unifying diverse elements by stressing samenessNcreating a tool for investigating and transcending human development.

» View all books by Eric McLuhan

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Author Biography - Eric McLuhan

Eric McLuhan, Ph.D., is the author of Laws of Media and The City as Classroom (both with Marshall McLuhan) and a forthcoming book on James Joyce's Finnegan's Wake. He has taught at the University of Toronto, York University, Wisconsin State University, and other colleges. Frank Zingrone, Ph.D., is professor of communication at York University in Toronto. He has also taught at MIT and SUNY (Buffalo). He is an information scientist, poet, former associate editor of the Canadian Journal of Communication and a widely published media investigator.

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