The Essential Online Solution
The 5-step Formula for Small Business Success
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Essential Online Solution by Rick Segel
Book DescriptionWith big-box stores dominating today's business landscape, small business owners are facing serious challenges. But there is a way to level the playing field and win-and The Essential Online Solution will show you how. Written by industry experts, this book outlines a five-step formula that will allow you to harness the power of the online world and improve your company's bottom line.
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Book DetailsISBN: 9780471920533
(233mm x 163mm x 26mm)
Imprint: John Wiley & Sons Inc
Publisher: John Wiley and Sons Ltd
Publish Date: 17-Oct-2006
Country of Publication: United States
Books By Author Rick Segel
Retail Business Kit For Dummies, Paperback (September 2008)
Whether you're a novice or a seasoned retail entrepreneur, this title shows you how to start and run your business in retail marketplace-from your original dream and the day-to-day operation to establishing a connection with customers and increasing your sales, both on the Web and at a brick-and-mortar shop.
Retailing in the 21st Century, Paperback (August 2005)» View all books by Rick Segel
States that there is always room for a solid, well-run local store or regional chain with excellent service and or an interesting market niche. This title shows students how to be that merchant.
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Author Biography - Rick Segel
RICK SEGEL, CSP, a seasoned retailer of twenty-five years, owned one of New England's most successful independent women's specialty stores. He is the marketing expert for Staples.com, the cocreator of the Retail Technology Assessment for Microsoft, and a founding member of the Retail Advisory Council for Johnson & Wales University. Segel is the Director of Retail Training for the Retailers Association of Massachusetts. He is also the creator of the Retailers Association of Massachusetts Awards of Excellence Program (RAMAEs), which has recognized over thirty of the most innovative retailers in the state. Segel holds the Certified Speaking Professional designation and has been a featured speaker in over 1,400 presentations. He is also the author of Retail Business Kit For Dummies (Wiley), which became the number-one selling retail how-to book in the United States. BARBARA CALLAN-BOGIA is a speaker and trainer who conducts seminars to thousands of people on influencing, leading in multiple locations, communication, and office politics. She is also the owner of Callan Consulting, a successful national management development consulting firm founded in 1996, and cocreator of the Retail Technology Assessment for Microsoft.
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