Essential Online Solution by Rick Segel
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Essential Online Solution
By Rick Segel

The Essential Online Solution

The 5-step Formula for Small Business Success

By (author) See other recent books by Rick Segel See other recent books by Barbara Callan-Bogia
Format: Hardback

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Essential Online Solution by Rick Segel

Book Description

With big-box stores dominating today's business landscape, small business owners are facing serious challenges. But there is a way to level the playing field and win-and The Essential Online Solution will show you how. Written by industry experts, this book outlines a five-step formula that will allow you to harness the power of the online world and improve your company's bottom line.

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Book Details

ISBN: 9780471920533
ISBN-10: 0471920533
Format: Hardback
(233mm x 163mm x 26mm)
Pages: 288
Imprint: John Wiley & Sons Inc
Publisher: John Wiley and Sons Ltd
Publish Date: 17-Oct-2006
Country of Publication: United States

Books By Author Rick Segel

Retail Business Kit For Dummies by Rick Segel Retail Business Kit For Dummies, Paperback (September 2008)

Whether you're a novice or a seasoned retail entrepreneur, this title shows you how to start and run your business in retail marketplace-from your original dream and the day-to-day operation to establishing a connection with customers and increasing your sales, both on the Web and at a brick-and-mortar shop.

Retailing in the 21st Century by Rick Segel Retailing in the 21st Century, Paperback (August 2005)

States that there is always room for a solid, well-run local store or regional chain with excellent service and or an interesting market niche. This title shows students how to be that merchant.

» View all books by Rick Segel


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Author Biography - Rick Segel

RICK SEGEL, CSP, a seasoned retailer of twenty-five years, owned one of New England's most successful independent women's specialty stores. He is the marketing expert for, the cocreator of the Retail Technology Assessment for Microsoft, and a founding member of the Retail Advisory Council for Johnson & Wales University. Segel is the Director of Retail Training for the Retailers Association of Massachusetts. He is also the creator of the Retailers Association of Massachusetts Awards of Excellence Program (RAMAEs), which has recognized over thirty of the most innovative retailers in the state. Segel holds the Certified Speaking Professional designation and has been a featured speaker in over 1,400 presentations. He is also the author of Retail Business Kit For Dummies (Wiley), which became the number-one selling retail how-to book in the United States. BARBARA CALLAN-BOGIA is a speaker and trainer who conducts seminars to thousands of people on influencing, leading in multiple locations, communication, and office politics. She is also the owner of Callan Consulting, a successful national management development consulting firm founded in 1996, and cocreator of the Retail Technology Assessment for Microsoft.

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Recent books by Rick Segel close
Retail Business Kit For Dummies by Rick Segel
Retailing in the 21st Century by Rick Segel
Recent books by Barbara Callan-Bogia close
Essential Online Solution by Barbara Callan-Bogia
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