Essentials of CRM
A Guide to Customer Relationship Management
By (author) Bryan Bergeron
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Essentials of CRM by Bryan Bergeron
Book DescriptionESSENTIALS OF CRM Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and technologies in CRM. "Once again, Bryan Bergeron proves that he is ahead of the curve when it comes to understanding the value of customer relationships. This remarkable book is geared not only toward corporate executives with mega-investments in CRM, but can also be successfully applied to the street corner vendor. His articulate and sensitive style brings this highly involved subject matter to a level we can all understand." -Michael Cusack, author of Online Customer Care: Strategies for Call Center Excellence "Managing relationships with customers has become a critical organizational competency. Bergeron has done a superb job of presenting the breadth, complexity, and nature of CRM. This book provides a fabulous and actionable grounding in CRM for organizational leadership." -John Glaser, PhD, Vice President and CIO, Partners Healthcare System The Wiley Essentials Series-because the business world is always changing...and so should you.
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Book DetailsISBN: 9780471206033
(237mm x 162mm x 13mm)
Imprint: John Wiley & Sons Inc
Publisher: John Wiley and Sons Ltd
Publish Date: 30-Jan-2002
Country of Publication: United States
Books By Author Bryan Bergeron
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Biotech Industry, Hardback (February 2004)
"The biotech industry is a complex, rapidly evolving, and critical industry. The industry holds great commercial and societal promise, but it is also filled with hype, confusion, and risks.
Essentials of Knowledge Management, Paperback (June 2003)» View all books by Bryan Bergeron
This volume shows senior level executives how to work with knowledge management professionals, understand what to look for when hiring knowledge management staff, and understand the investment and likely returns on various knowledge management approaches.
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Author Biography - Bryan Bergeron
BRYAN BERGERON has spent the last thirty years designing and working with computers and electronics. He teaches at Harvard Medical School and MIT, serves as Editor in Chief of e.MD and technical editor of Postgraduate Medicine, and is on the editorial boards of Healthcare Informatics and Perspectives in Biology and Medicine, among others. He has authored several books on business and technology.
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