Essentials of CRM by Bryan Bergeron
Look inside with Google Book Preview
Essentials of CRM
By Bryan Bergeron

Essentials of CRM

A Guide to Customer Relationship Management

By (author) See other recent books by Bryan Bergeron
Format: Paperback

Normal Price: $104.72
Your Price: $94.25 AUD, inc. GST
Shipping: $7.95 per order
You Save: $10.47! (10% off normal price)
Plus...earn $4.71 in Boomerang Bucks
Availability: Available Available, ships in 8-11 days



Essentials of CRM by Bryan Bergeron

Book Description

ESSENTIALS OF CRM Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and technologies in CRM. "Once again, Bryan Bergeron proves that he is ahead of the curve when it comes to understanding the value of customer relationships. This remarkable book is geared not only toward corporate executives with mega-investments in CRM, but can also be successfully applied to the street corner vendor. His articulate and sensitive style brings this highly involved subject matter to a level we can all understand." -Michael Cusack, author of Online Customer Care: Strategies for Call Center Excellence "Managing relationships with customers has become a critical organizational competency. Bergeron has done a superb job of presenting the breadth, complexity, and nature of CRM. This book provides a fabulous and actionable grounding in CRM for organizational leadership." -John Glaser, PhD, Vice President and CIO, Partners Healthcare System The Wiley Essentials Series-because the business world is always changing...and so should you.

Buy Essentials of CRM book by Bryan Bergeron from Australia's Online Bookstore, Boomerang Books.


Book Details

ISBN: 9780471206033
ISBN-10: 0471206032
Format: Paperback
(237mm x 162mm x 13mm)
Pages: 220
Imprint: John Wiley & Sons Inc
Publisher: John Wiley and Sons Ltd
Publish Date: 30-Jan-2002
Country of Publication: United States

Books By Author Bryan Bergeron

Androids: Build Your Own Lifelike Robots by Bryan Bergeron Androids: Build Your Own Lifelike Robots, Paperback (October 2013)

Learn how to create your own lifelike robots that simulate realistic human responses!

Teardowns by Bryan Bergeron Teardowns, Paperback (August 2010)

Teardowns: Learn How Electronics Work by Taking Them Apart

Biotech Industry by Bryan Bergeron Biotech Industry, Hardback (February 2004)

"The biotech industry is a complex, rapidly evolving, and critical industry. The industry holds great commercial and societal promise, but it is also filled with hype, confusion, and risks.

Essentials of Knowledge Management by Bryan Bergeron Essentials of Knowledge Management, Paperback (June 2003)

This volume shows senior level executives how to work with knowledge management professionals, understand what to look for when hiring knowledge management staff, and understand the investment and likely returns on various knowledge management approaches.

» View all books by Bryan Bergeron

Reviews

» Have you read this book? We'd like to know what you think about it - write a review about Essentials of CRM book by Bryan Bergeron and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write a book review


Author Biography - Bryan Bergeron

BRYAN BERGERON has spent the last thirty years designing and working with computers and electronics. He teaches at Harvard Medical School and MIT, serves as Editor in Chief of e.MD and technical editor of Postgraduate Medicine, and is on the editorial boards of Healthcare Informatics and Perspectives in Biology and Medicine, among others. He has authored several books on business and technology.

Boomerang Bucks close

For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.

Recent books by Bryan Bergeron close
Androids: Build Your Own Lifelike Robots by Bryan Bergeron
Teardowns by Bryan Bergeron
Biotech Industry by Bryan Bergeron
Essentials of Knowledge Management by Bryan Bergeron
Essentials of XBRL by Bryan Bergeron
Essentials of Shared Services by Bryan Bergeron
»
BoomerangBooks.com.au close