Essentials of Contemporary Advertising by William F. Arens
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Essentials of Contemporary Advertising
By William F. Arens

Essentials of Contemporary Advertising

2nd Revised edition

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Format: Paperback

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Essentials of Contemporary Advertising by William F. Arens

Book Description

"Essentials of Contemporary Advertising, 2/e" by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors' goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student's "real life." This approach truly transcends the conceptual and propels students into an exciting and practical dimension.

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Book Details

ISBN: 9780073380971
ISBN-10: 0073380970
Format: Paperback
(276mm x 215mm x 22mm)
Pages: 592
Imprint: McGraw Hill Higher Education
Publisher: McGraw-Hill Education - Europe
Publish Date: 16-Apr-2008
Country of Publication: United States

Other Editions...


Books By Author William F. Arens

M: Advertising by William F. Arens M: Advertising, Paperback (February 2014)

Created with students' and professors' needs in mind, this book explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. It aims to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student's real life.

» View all books by William F. Arens

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