Essentials of Contemporary Advertising
2nd Revised edition
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Essentials of Contemporary Advertising by William F. Arens
Book Description"Essentials of Contemporary Advertising, 2/e" by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors' goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student's "real life." This approach truly transcends the conceptual and propels students into an exciting and practical dimension.
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Book DetailsISBN: 9780073380971
(276mm x 215mm x 22mm)
Imprint: McGraw Hill Higher Education
Publisher: McGraw-Hill Education - Europe
Publish Date: 16-Apr-2008
Country of Publication: United States
Books By Author William F. Arens
M: Advertising, Paperback (February 2014)» View all books by William F. Arens
Created with students' and professors' needs in mind, this book explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. It aims to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student's real life.
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