Essentials of Contemporary Advertising
2nd Revised edition
Normal Price: $212.95
Your Price: $191.66 AUD, inc. GST
Shipping: $7.95 per order
You Save: $21.29! (10% off normal price)
Plus...earn $9.58 in Boomerang Bucks
Availability: Available to Backorder, No Due Date for Supply
Essentials of Contemporary Advertising by William F. Arens
Book Description"Essentials of Contemporary Advertising, 2/e" by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors' goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student's "real life." This approach truly transcends the conceptual and propels students into an exciting and practical dimension.
Buy Essentials of Contemporary Advertising book by William F. Arens from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9780073380971
(276mm x 215mm x 22mm)
Imprint: McGraw Hill Higher Education
Publisher: McGraw-Hill Education - Europe
Publish Date: 16-Apr-2008
Country of Publication: United States
Books By Author William F. Arens
M: Advertising, Paperback (February 2014)» View all books by William F. Arens
Created with students' and professors' needs in mind, this book explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. It aims to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student's real life.
» Have you read this book? We'd like to know what you think about it - write a review about Essentials of Contemporary Advertising book by William F. Arens and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)
Bestselling Books: Our Current Bestsellers | Australia's Hottest 1000 Books | Bestselling Fiction | Bestselling Crime Mysteries and Thrillers | Bestselling Non Fiction Books | Bestselling Sport Books | Bestselling Gardening and Handicrafts Books | Bestselling Biographies | Bestselling Food and Drink | Bestselling History | Bestselling Travel Books | Bestselling School Textbooks & Study Guides | Bestselling Children's General Non-Fiction | Bestselling Young Adult Fiction | Bestselling Children's Fiction | Bestselling Picture Books | Top 100 US Bestsellers
Phone: 1300 36 33 32 (9am-5pm Mon-Fri AEST) - International: +61 2 9960 7998 - Online Form
Address: Boomerang Books, 878 Military Road, Mosman Junction, NSW, 2088
© 2003-2017. All Rights Reserved. Eclipse Commerce Pty Ltd - ACN: 122 110 687 - ABN: 49 122 110 687
For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.