Essentials of Corporate Communication
Implementing Practices for Effective Reputation Management
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Essentials of Corporate Communication by Cees van Riel
Book DescriptionThis lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company's key audience depends upon all of the company's internal and external communication. The authors, leading experts in this field, provide students of corporate communication with a research-based tool box to be used for effective corporate communications and creating a positive reputation. Essentials of Corporate Communication features original examples and vignettes, drawn from a variety of US, European and Asian companies with a proven record of successful corporate communication, thus offering readers best practice examples. Illustrations are drawn from such global companies as Virgin, IKEA, INVE and Lego. Presenting the most up-to-date content available it is a must-read for all those studying and working in this field.
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Book DetailsISBN: 9780415328265
(234mm x 156mm x 24mm)
Publisher: Taylor & Francis Ltd
Publish Date: 28-Feb-2006
Country of Publication: United Kingdom
Books By Author Cees van Riel
Principles of Corporate Communication, Paperback (June 1995)» View all books by Cees van Riel
Provides scientifically based models to analyze corporate image and identity, plus techniques to improve the effectiveness of corporate communication programmes, planning and implementation. The book integrates theory from the public relations tradition with marketing communications.
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Author Biography - Cees van Riel
Erasmus University Rotterdam, The Netherlands The Reputation Insitute, New York
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