Essentials of Corporate Communication by Cees van Riel
Look inside with Google Book Preview
Essentials of Corporate Communication
By Cees van Riel

Essentials of Corporate Communication

Implementing Practices for Effective Reputation Management

By (author) See other recent books by Cees van Riel See other recent books by Cees B.M. Van Riel See other recent books by Charles J. Fombrun
Format: Hardback

Normal Price: $106.00
Your Price: $95.40 AUD, inc. GST
Shipping: $7.95 per order
You Save: $10.60! (10% off normal price)
Plus...earn $4.77 in Boomerang Bucks
Availability: Available Available, ships in 7-10 days



Essentials of Corporate Communication by Cees van Riel

Book Description

This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company's key audience depends upon all of the company's internal and external communication. The authors, leading experts in this field, provide students of corporate communication with a research-based tool box to be used for effective corporate communications and creating a positive reputation. Essentials of Corporate Communication features original examples and vignettes, drawn from a variety of US, European and Asian companies with a proven record of successful corporate communication, thus offering readers best practice examples. Illustrations are drawn from such global companies as Virgin, IKEA, INVE and Lego. Presenting the most up-to-date content available it is a must-read for all those studying and working in this field.

Buy Essentials of Corporate Communication book by Cees van Riel from Australia's Online Bookstore, Boomerang Books.


Book Details

ISBN: 9780415328265
ISBN-10: 0415328268
Format: Hardback
(234mm x 156mm x 24mm)
Pages: 328
Imprint: Routledge
Publisher: Taylor & Francis Ltd
Publish Date: 28-Feb-2006
Country of Publication: United Kingdom

Reviews

» Have you read this book? We'd like to know what you think about it - write a review about Essentials of Corporate Communication book by Cees van Riel and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write a book review


Author Biography - Cees van Riel

Erasmus University Rotterdam, The Netherlands The Reputation Insitute, New York

Boomerang Bucks close

For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.

Recent books by Cees van Riel close
»
Recent books by Cees B.M. Van Riel close
Alignment Factor by Cees B.M. Van Riel
Alignment Factor by Cees B.M. Van Riel
Essentials of Corporate Communication by Cees B.M. Van Riel
Fame and Fortune by Cees B.M. Van Riel
»
Recent books by Charles J. Fombrun close
Essentials of Corporate Communication by Charles J. Fombrun
Fame and Fortune by Charles J. Fombrun
Advice Business by Charles J. Fombrun
Strategic Human Resource Management by Charles J. Fombrun
»
BoomerangBooks.com.au close